Demand-Driven Metal Coating: Pioneering Eco-Friendly Techniques for Decorative Label Enhancement

In the dynamic world of packaging, sustainability and consumer experience are paramount. Elisabeth Skoda, Editor at Large for Packaging Europe, has a keen interest in these aspects, particularly in the wine and spirits industry.

Elisabeth, who has been with Packaging Europe since 2006, has been instrumental in covering advancements in packaging technology. One such innovation is the on-demand metallization offered by ACTEGA, a global leader in specialty coatings, inks, adhesives, and sealing compounds.

ACTEGA, with production facilities in Europe, North and South America, and China, has been at the forefront of developing innovative and sustainable solutions. One such solution is the ECOLEAF on-demand metallization technology, which has been successfully adopted by Multi-Color Corporation (MCC), a global leader in prime label solutions.

MCC, which operates across a broad range of consumer-oriented end categories, has integrated the ECOLEAF technology into their operations in the UK, where it has been used for various applications. This technology minimizes CO2 footprint and raw material consumption, making it an environmentally friendly choice for the packaging industry.

On-demand metallization places metal flakes only where they are needed, reducing waste significantly. A full Life Cycle Assessment of this technology shows an extremely positive impact on sustainability and resource savings.

The benefits of on-demand metallization extend beyond sustainability. It simplifies print job preparations and reduces press downtime, making it a practical choice for label printers. Furthermore, it can be seamlessly added, removed or replaced in any printer configuration, and can be integrated into all narrow-web printing technologies.

As a result, on-demand metallization has been adopted as the new standard by leading brands and label printers. MCC, with its commitment to delivering the world's best label solutions, is well-positioned to support brands in adopting sustainable, high-quality metallization solutions.

In conclusion, ACTEGA's on-demand metallization technology, under the brand name ECOLEAF, offers a unique solution for label embellishment in the wine and spirits industry. Its sustainability benefits, practicality, and seamless integration make it a valuable asset in the pursuit of sustainable packaging solutions.

Demand-Driven Metal Coating: Pioneering Eco-Friendly Techniques for Decorative Label Enhancement