DAZN Appoints Matt Hartington as its new Legal Director
DAZN BET's Grand Move: Merging Sports Media & Betting
DAZN BET, the sports betting division of DAZN, has made a significant stride with the appointment of Matt Hartington as its director of legal. Hartington, a former exec at Flutter Entertainment, brings a wealth of experience to the table.
Hartington Joins the Expert Squad at DAZN BET
Hartington's addition to the team follows the recruitment of Shane McLaughlin, former Betdaq MD, and Simon Gatenby, ex-tech director at Entain. McLaughlin will be functioning as Ontario and UK MD, while Gatenby is now the chief marketing officer.
Expressing his excitement, Hartington, who spent five years at Sky Betting and Gaming, thanked everyone at his previous workplace and looked forward to beginning his journey at DAZN BET.
DAZN BET is under the leadership of Mark Kemp, who joined from Boyle and was named the company's new CEO.
A Fresh Face in the Ranks: Gemma Burge
In a recent expansion of its sportsbook team, DAZN BET introduced Gemma Burge, who will be taking up the role of the new safer gambling head. Although new to the gambling sector, Burge boasts nearly 20 years of cross-industry working experience as a risk manager.
The Powerhouse Partnership: DAZN Bet and Pragmatic Play
In April 2022, DAZN announced a strategic partnership with Pragmatic Play. The goal is to offer a unique sports betting experience, with DAZN BET headquartered in Gibraltar and its platform powered by Pragmatic Play.
The CEO of DAZN Group, Shay Segev, highlighted the synergy between the two companies: "The future belongs to the convergence of sports media and betting."
Ashley Yang, CEO of Pragmatic Solutions, praised DAZN, expressing their commitment to delivering innovative experiences for players, while DAZN vows to continue revitalizing the sports viewing experience.
A partnership that Reinvents the Game
The partnership between DAZN Bet and Pragmatic Play offers much more than just a sports betting platform. It merges live streaming services from Pragmatic Play into DAZN Betβs offerings, ensuring a richer betting experience that blurs the lines between sports media and sports betting.
This strategic alliance provides real-time interaction for bettors, an immersive and interactive experience, and media-betting crossover. By integrating live sports action with betting opportunities, the partnership delivers a more engaging and seamless sports betting experience.
| Partnership Element | How It Works | Impact on User Experience ||-----------------------------|-------------------------------------|------------------------------------------|| Live Streaming from Pragmatic Play | Real-time sports event broadcasts via DAZN Bet | Watch and bet live, all in one platform || Sports Media Integration | Merges betting with sports media coverage | More immersive, enriched content || In-Play Betting | Dynamic odds and markets during live events | Higher engagement, real-time interaction |
- Hartington, previously with Flutter Entertainment, has been appointed as the director of legal at DAZN BET's sportsbook, joining a team that includes Shane McLaughlin and Simon Gatenby.
- Gemma Burge, a risk manager with nearly 20 years of cross-industry experience, has recently joined DAZN BET's sportsbook team as the new safer gambling head.
- DAZN BET has entered into a strategic partnership with Pragmatic Play to offer a unique sports betting experience by integrating live streaming services from Pragmatic Play into its offerings.
- Shay Segev, CEO of DAZN Group, has stated that the partnership between DAZN Bet and Pragmatic Play aims to converge sports media and betting for a more engaging and seamless sports betting experience.
- Ashley Yang, CEO of Pragmatic Solutions, has praised DAZN BET for its commitment to delivering innovative experiences for players in the sports and betting industries.
- By merging live streaming services with sports betting opportunities, the partnership between DAZN Bet and Pragmatic Play offers real-time interaction, an immersive and interactive experience, and a crossover of media-betting, reinventing the sports betting landscape.
