Customizable Customer Referral Solution Introduced by impact.com

On July 30, 2023, impact.com unveiled a new product, impact.com/advocate, a customizable customer referral solution. This innovative platform aims to turn loyal customers into motivated advocates, empowering brands to engage their customers authentically through tailored referral programs.

The launch of impact.com/advocate is built on the 2023 acquisition of the customer referral software, SaaSquatch. The new solution offers rewards and incentives, gamifying programs to encourage participation. It is designed to handle traditional affiliates, influencers, media publishers, other businesses, and customer referral marketing.

According to impact.com's research, reliance on trusted personal recommendations is higher than ever, with 86% of people saying that recommendations and reviews impact their buying choices. However, only 2% of consumers consider traditional ads to be influential. This gap highlights the need for more engaging and personalised marketing strategies.

impact.com/advocate allows brands to create on-brand referral experiences for their customers. Brands can manage all their partnerships from one, unified platform, making it a seamlessly integrated referral partnership solution. The solution also comes with impact.com's tracking and analytics capabilities for optimization.

One concern often raised about referral programs is the discomfort felt by some shoppers when recommending products only to receive a reward. According to impact.com's research, 1 in 5 shoppers feel uncomfortable in such situations. However, 65% of shoppers prefer when both they and the person they are referring receive a reward. impact.com/advocate addresses this balance, ensuring a fair and mutually beneficial referral system.

The search results do not provide specific information about which brands are already using the referral solution from impact.com/advocate introduced on July 30, 2023. As more brands adopt this innovative approach, it is expected to revolutionise the way businesses engage with their customers and foster authentic advocacy.