Crowds of Chinese travelers flock to a Bulgarian village, drawn by their renowned yogurt specialties

In the heart of the Rhodope mountains in Bulgaria lies the small, picturesque village of Momchilovtsi. Every year, this quaint village comes alive with the vibrant energy of its annual yoghurt festival, attracting hundreds of tourists from China and beyond.

The festival is a celebration of traditional yoghurt-making methods, a practice that has been passed down through generations in Momchilovtsi. This event serves not only as a cultural spectacle but also as a significant contributor to the local economy.

Bulgarian yoghurt, rich in protein, calcium, vitamins, and probiotics, has gained worldwide recognition for its health benefits. In fact, a 2021 study linked fermented dairy products from Bulgaria, such as yoghurt, to longevity. It's no wonder that Chinese consumers are drawn to Momchilovtsi for its nutritional value and connection to a long life.

Each bacterial strain isolated from homemade Bulgarian yoghurt has distinct properties. While Lactobacillus bulgaricus, discovered by Bulgarian scientist Stamen Grigorov in the early 20th century, forms the basis of yoghurt, it's not the only bacteria found in Momchilovtsi yoghurt. Other unique regional bacteria also boost health and immunity.

The texture and taste of the yoghurt in Momchilovtsi are influenced by seasonal changes in grazing for both cow and sheep milk. This natural approach to production ensures a unique flavour that festival-goers can savour.

Visitors to the festival can not only taste the yoghurt but also learn about traditional production techniques. Local residents, dressed in traditional costumes, mingle with tourists, sharing a common passion for Bulgarian yoghurt and culture. Performers sing folk songs and play bagpipes, creating a festive atmosphere that adds to the experience.

Since 2009, a Chinese dairy company has imported the unique bacteria found in Momchilovtsi yogurt, selling it in China as Mosilian. This increased popularity has sparked interest in other Bulgarian foods, benefiting the local tourism industry.

In conclusion, the yoghurt festival in Momchilovtsi is more than just a celebration. It's a testament to the village's rich history, a boon for its economy, and a bridge connecting cultures through shared passion and tradition.

Crowds of Chinese travelers flock to a Bulgarian village, drawn by their renowned yogurt specialties