Cosmic influences and their skincare applications: a motivational handbook for businesses

The cosmetics industry is embracing a new trend, one that taps into the ancient art of astrology. This revival of astrology is becoming increasingly common, with more and more people expressing an interest in planetary influences in various aspects of their lives.

Astrology, the study of celestial bodies and their movements in relation to earthly events, is a crucial aspect of this trend. The horoscope, an important part of astrology, refers to the planetary influences present at the time of an individual's birth and their potential effects.

Pisces, known for their empathy, mystery, and spirituality, may find a connection with new hydration claims. Scorpio, renowned for passion, seduction, and ambition, could be attracted to cleansing emulsion masks that emphasize the importance of feeling attractive. Sagittarius, with their adventurous and flexible nature, may be drawn to inclusive self-care formulas that cater to all body shapes.

Virgo, a sign associated with logic, perfectionism, and hard work, speaks directly to the capacity for brands to develop science-backed effective formulas. This is evident in the minimalist beauty movement, a trend that emphasizes simplicity and efficiency.

Aquarius, known for their free-spirited and eccentric nature, is interested in innovative formulas. Provital, a company that blends cutting-edge science with nature, has capitalized on this interest with their unique product offerings.

The current interest in astrology is linked to a need to be more aware of natural harmony and tuning in with the cosmos. This desire for a daily connection with nature is reflected in the trend of botanical beauty, where products are inspired by plants and their healing properties.

In 2021, companies like Lush, Alima Pure, and Herbivore Botanicals have developed cosmetics inspired by planetary influences, but such products represented a niche trend within the broader beauty industry. However, with the growing interest in astrology, this trend is expected to expand.

Self-care narratives are among the key purchasing behavior trends for 2021, according to Mintel. This aligns with the astrology revival, as individuals seek products that align with their zodiac signs and personal astrological influences.

Cosmetic brands are looking to capitalize on this trend as a means to further connect with their clients. Provital, for instance, offers a free ebook, 'Cosmic Cosmetics', to help brands understand and tap into this newfound interest in planetary influences.

The astrology revival is also linked to the previously detected need for self-care and wellbeing. An essay published in Pan MacMillan directly linked the astrology revival with this demand, suggesting that people are seeking to understand their needs for inner wellbeing and self-care.

Ali Roff Farrar, in another essay, further solidified this link, directly connecting the new astrology craze with the demand for self-care and understanding one's needs for inner wellbeing and self-care.

Leo, known for their vivacious, passionate, optimistic, and vital spirit, may find a connection with energizing sunscreen formulas. Cancer, linked to intuition, self-protection, and sensitivity, seeks calm and regeneration, values typically associated with reinforcing the skin's natural protective barrier.

Capricornus, strong, focused, and action-takers, are directly linked to result-driven cosmetics, such as new micropeeling formulas.

In conclusion, the astrology revival is a significant trend in the cosmetics industry. By understanding and catering to their clients' astrological influences, brands can create products that resonate deeply with their customers, fostering a stronger connection and fostering loyalty.

Cosmic influences and their skincare applications: a motivational handbook for businesses