Corporate Climber's Guide: Dream Bigger for Promotion Success, According to Don Norman
In a thought-provoking video produced by the Interaction Design Foundation, cognitive scientist and usability engineer Don Norman, the co-founder and Principal Emeritus of Nielsen Norman Group, shares his vision for the role of designers in addressing major societal issues.
Don Norman, known for his expertise in user-centered design, advocates that designers can influence a company's direction to tackle significant problems. He proposes that designers can learn the essential fundamentals of business, such as statistics, finance, accounting, marketing, supply chain, and administration, without formal education. This knowledge, he suggests, allows for a broader perspective and the ability to think in systems, ultimately benefiting the whole company.
The video serves as a potential source of information for designers seeking to move up in their organisations and steer the path towards addressing important problems. By gaining knowledge and authority, designers can have a more significant impact on the direction their companies take.
Don Norman's goal is to mobilise current and next generations of designers to use their insights in design as a way of thinking to solve the world's major societal issues. He believes that this approach can also benefit society and the world.
The video, licensed under CC BY-SA 3.0, is available for viewing, and Don Norman's views on this matter can be learned from the video below. The video is a potential treasure trove of information for designers looking to make a difference in their companies and the world.
Read also:
- Peptide YY (PYY): Exploring its Role in Appetite Suppression, Intestinal Health, and Cognitive Links
- Toddler Health: Rotavirus Signs, Origins, and Potential Complications
- Digestive issues and heart discomfort: Root causes and associated health conditions
- House Infernos: Deadly Hazards Surpassing the Flames
