Collaborative Effort by ComeOn Group and Evoke to Rebrand 888 in the Netherlands
In a significant move for the Dutch online gaming industry, ComeOn Group and evoke have joined forces to bring back the iconic 888 gaming brand to the Netherlands[3][4][5]. This strategic partnership, announced in mid-2025, aims to reintroduce 888, a major global gaming brand, capitalizing on the recent regulatory openings in the Dutch market.
The collaboration between the two companies will see ComeOn Group utilising its proprietary casino and sportsbook platform to deliver a "world-class gaming experience" to Dutch players[3][4][5]. This experience will encompass a rich selection of slot games, exclusives, sportsbook odds, and immersive live casino experiences.
Davide Marchisio, director of corporate development at evoke, expressed his optimism about the partnership, stating, "We're thrilled to be bringing 888 back to Dutch players and expanding evoke's presence in regulated markets."
This partnership marks 888’s official entry back into the Netherlands after a period of absence, facilitated by the partnership’s focus on compliance and innovation in the local market[3][4][5]. Recent progress highlights include joint launch and promotional efforts in the Netherlands to establish 888’s presence, with ComeOn Group managing the operational aspects and evoke contributing its market expertise and brand management[3][4].
The relaunch aligns with the ongoing opening of the regulated Dutch iGaming market, positioning 888 competitively alongside other global operators. This strategic move also underscores ComeOn Group’s strategy to expand its footprint in key regulated markets by working closely with established brands like evoke and 888[4][5].
Juergen Reutter, CEO of ComeOn Group, praised evoke as a frontrunner in the gaming sector. He expressed his team's honour to be entrusted with the operation of evoke's 888 brand, stating, "We're excited to be working with a company that shares our commitment to innovation and delivering a top-tier gaming experience."
Marchisio noted that 888 is a strong global brand, which is why evoke sought a world-class operator to collaborate with. He also mentioned that ComeOn Group will operate 888.nl under a local Dutch license[3][4].
Evoke's board of directors updated its guidance, expecting revenue growth of between 5% and 9% and an Adjusted EBITDA margin of roughly 20% for FY25. This growth is attributed to the success of the international online business and an impressive recovery in land-based operations.
The partnership reinforces 888 as a premier brand in the gaming sector, further solidifying its position as a leader in the industry. As the partnership progresses, both companies are poised to make significant strides in the Dutch gaming market, expanding their local footprint and delivering an exceptional gaming experience to Dutch players.
- Leveraging ComeOn Group's technology, the partnership aims to provide Dutch players with a top-tier gaming experience, including casino games, sportsbook odds, and live casino experiences.
- In the Dutch market, both ComeOn Group and evoke are working closely to ensure compliance while positioning 888 as a competitive global brand, utilizing technology to deliver an unparalleled casino-and-gambling experience.
