Collaboration Announced: Lucid Partners with Actors Timothée Chalamet and James Mangold, Director, for a Thrilling New Brand Tale

Lucid Group, Inc. (NASDAQ: LCID) has debuted a new creative campaign for its electric vehicle, Lucid Gravity. The campaign, titled "Driven," features award-winning actor Timothée Chalamet as the first-ever global ambassador for Lucid.

Directed by James Mangold, the campaign showcases the unrivaled capabilities of the all-electric Lucid Gravity. Mangold, known for his work on films like Ford v Ferrari, has assembled the same stunt team from that production for this campaign. The campaign also features professional stunt driver Tanner Foust and a unique arrangement of "Burning" by Yeah Yeah Yeahs.

The Lucid Gravity SUV is highlighted in the campaign, offering an unprecedented combination of versatility, performance, design, and all-around capability. It is presented as the ideal traveling companion for those seeking to explore the world.

Lucid Group, Inc. is a Silicon Valley-based technology company focused on creating the most advanced EVs in the world. They assemble both the Lucid Air and Lucid Gravity in their state-of-the-art, vertically integrated factory in Arizona.

The EPA est. range rating for Lucid Gravity Grand Touring when equipped with 20"F/21"R wheels and configured as a 3-row, 7-seat vehicle is 437 miles. Range and battery power vary with temperature, driving habits, charging, and battery condition, and actual results will vary.

Timothée Chalamet, who recently won his first Screen Actors Guild Award for his portrayal of Bob Dylan in 2024's A Complete Unknown, directed by James Mangold, will star in Marty Supreme, directed by Josh Safdie, later this year. Next year, he will be starring in Dune: Part Three, directed by Denis Villeneuve.

The two-minute director's cut of the campaign features a shared vision between Mangold and Lucid, pushing the boundaries of traditional partnerships. The Lucid Gravity is positioned as a miraculous discovery, a car with an unprecedented combination of space, speed, and range.

Lucid Group, Inc. is advancing the state-of-the-art of EV technology for the benefit of all. With the Lucid Gravity, they are set to redefine the electric vehicle market. Stay tuned for more updates on this exciting new campaign.

Collaboration Announced: Lucid Partners with Actors Timothée Chalamet and James Mangold, Director, for a Thrilling New Brand Tale