Collaborating with Caitlin Clark on a Hydration-focused Line, Stanley 1913 Announces New Partnership

Stanley 1913 Announces Multi-Year Partnership with Record-Breaking Indiana Fever Guard, Caitlin Clark

In a strategic move to expand its presence in the sports industry, Stanley 1913 has formed a partnership with Caitlin Clark, the record-breaking Indiana Fever guard. This partnership marks a significant step for Stanley in its efforts to establish itself as a major player in the sports world.

The collection, which includes four items, is designed to cater to both athletes and fans of women's sports. The collection comprises the Quencher ProTour Tumbler in 40- and 30-ounce sizes, the IceFlow Flip Straw 2.0 Bottle, and the 64-ounce IceFlow Flip Straw Jug. Each item features design elements inspired by Caitlin Clark, such as her preferred light blue and purple hues, high-gloss basketball artwork, metallic rims, and her embossed signature.

Caitlin Clark expressed her excitement about the partnership, stating that Stanley 1913 shares her values and champions women's sports. She recently unveiled her new personal logo with Nike, further cementing her status as one of the most marketable athletes in the world.

The partnership is expected to help Stanley increase its visibility and appeal to a wider audience, particularly in the women's sports market. It is part of a broader trend by Stanley to expand its presence in this growing sector.

This is not the first collaboration for Stanley in the sports world. They have also partnered with Arsenal. The partnerships represent a brand shift for Stanley to be more mainstream in the athletic performance category.

The Stanley 1913 x Caitlin Clark Collection will be available for purchase online at stanley1913.com and will be available at retailers like Scheels, Dick's Sporting Goods, Academy, and JD Sports later in September. The partnership will debut on September 3 with the launch of the collection.

Stanley has entered into partnerships with various athletic icons, including Lionel Messi and Nelly Korda, as part of a growing strategy to align with major sports figures. The partnership with Caitlin Clark is a testament to her growing influence and marketability as a professional athlete.

The partnership is a strategic move by Stanley to tap into the growing market for women's sports and athletic gear. It is part of a resurgence in recent years for Stanley, which has been fueled by a combination of TikTok, celebrity adoption, and a deliberate push into lifestyle and performance categories.

Collaborating with Caitlin Clark on a Hydration-focused Line, Stanley 1913 Announces New Partnership