Coca-Cola’s 2025 Christmas Campaign Brings Back the Magic with a Festive Twist
Coca-Cola Austria has launched its 2025 Christmas campaign with a festive twist. The new slogan, ‘Time for a Coca-Cola. Refresh Your Holidays.’, marks the start of the brand’s seasonal celebrations. Classic Santa Claus designs will return to bottles, while a new ad featuring the iconic Christmas Truck airs on TV and online.
The campaign centres on a fresh commercial starring the famous Coca-Cola Christmas Truck. Singer Lena Schaur performs ‘Wonderful Dream’ in the advert, which is now available on YouTube. Alongside TV spots, the promotion spans outdoor billboards, digital ads, and in-store displays.
The brand has long been tied to holiday traditions, though it did not create Santa Claus. Its festive imagery, including the Coca-Cola Santa and decorated trucks, draws from Dutch Sinterklaas traditions. The Christmas Truck Tour, running since 1997, remains a key part of the seasonal programme. This year’s message highlights those who bring holiday joy and encourages taking moments for self-care during the busy Advent period.
The 2025 campaign blends familiar symbols with new creative elements. The Santa-themed bottles, truck tour, and multi-platform ads aim to reinforce Coca-Cola’s holiday presence. Viewers can watch the full commercial online, with the festive push continuing through December.
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