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Coca-Cola’s 2025 Christmas Campaign Brings Back the Magic with a Festive Twist

The holidays just got sweeter. Coca-Cola’s 2025 campaign blends nostalgia with new surprises, from Santa’s return to a soulful truck tour anthem.

The image shows a large Christmas tree decorated with lights and ornaments, with the iconic Coca...
The image shows a large Christmas tree decorated with lights and ornaments, with the iconic Coca Cola logo prominently displayed. The tree is surrounded by trees and the sky can be seen in the background.

Coca-Cola’s 2025 Christmas Campaign Brings Back the Magic with a Festive Twist

Coca-Cola Austria has launched its 2025 Christmas campaign with a festive twist. The new slogan, ‘Time for a Coca-Cola. Refresh Your Holidays.’, marks the start of the brand’s seasonal celebrations. Classic Santa Claus designs will return to bottles, while a new ad featuring the iconic Christmas Truck airs on TV and online.

The campaign centres on a fresh commercial starring the famous Coca-Cola Christmas Truck. Singer Lena Schaur performs ‘Wonderful Dream’ in the advert, which is now available on YouTube. Alongside TV spots, the promotion spans outdoor billboards, digital ads, and in-store displays.

The brand has long been tied to holiday traditions, though it did not create Santa Claus. Its festive imagery, including the Coca-Cola Santa and decorated trucks, draws from Dutch Sinterklaas traditions. The Christmas Truck Tour, running since 1997, remains a key part of the seasonal programme. This year’s message highlights those who bring holiday joy and encourages taking moments for self-care during the busy Advent period.

The 2025 campaign blends familiar symbols with new creative elements. The Santa-themed bottles, truck tour, and multi-platform ads aim to reinforce Coca-Cola’s holiday presence. Viewers can watch the full commercial online, with the festive push continuing through December.

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