Chinese electronics manufacturer Hisense emerges as the leader in the global large-screen TV market, announcing their innovative next-gen technology, RGB-MiniLED, prior to IFA 2025.

Hisense, a leading global brand in consumer electronics and home appliances, is set to showcase its latest breakthroughs in display technology and AI-powered home appliances at IFA 2025 in Berlin. Founded in 1969, the company has grown to operate in over 160 countries, specialising in delivering high-quality multimedia products, home appliances, and intelligent IT solutions.

At the heart of Hisense's display technology innovation is RGB-MiniLED. This groundbreaking technology, recognised as the origin of RGB-MiniLED technology, is designed to bring users closer to reality, transforming every viewing moment into an emotionally compelling experience. RGB-MiniLED delivers purer colors, ultra-high brightness, and precise contrast, achieving 100% BT.2020 color gamut coverage.

One of the world-first achievements with RGB-MiniLED technology is the 116-inch world's largest RGB-MiniLED TV. This feat solidifies Hisense's position as a trailblazer in the industry.

In addition to its display technology, Hisense will also present its latest developments in smart household devices. Notable mentions include the new Tri-Foldable smartphone and the MatePad Mini tablet, which will be unveiled by Huawei on September 4th at IFA 2025.

Hisense will host a media event on the IFA Innovation Stage, City Cube Berlin (Lower Level), on September 5, 2025, from 11 a.m. to 12 p.m., under the theme "Own the Moment." Visitors can experience Hisense's full portfolio of premium visual and smart home solutions at Hall 23a, Messe Berlin, from September 5-9 (9:30 a.m. - 6 p.m.).

Hisense's global sports partnerships are another way the company connects with audiences worldwide. The brand has been announced as the first official partner of the FIFA Club World Cup 2025TM.

According to Omdia, Hisense ranks No.1 globally in the 100-inch and over TV segment (2023- H1 2025). In the first half of 2025, Hisense ranked No.1 worldwide in shipments of 100-inch and above TVs, capturing an impressive 58.0% global volume share.

Visitors to IFA 2025 in Berlin are in for a treat as they witness Hisense's next chapter in display technology and AI-powered home appliances. With its commitment to innovation and quality, Hisense promises to deliver products that will redefine the future of consumer electronics and home appliances.

Chinese electronics manufacturer Hisense emerges as the leader in the global large-screen TV market, announcing their innovative next-gen technology, RGB-MiniLED, prior to IFA 2025.