Chinese e-commerce platform, Temu, introduces a local seller program in Turkey, promising swift one-day delivery.

Temu, the Chinese e-commerce platform, has made a significant mark in the Turkish market since its entry in May 2024. The company, which has been rapidly gaining popularity, recently established an office in Istanbul as part of its regional strategy to strengthen ties with local businesses and enhance customer experience.

The local-to-local program on Temu, currently operational in more than 30 countries including Turkey, is designed to expand opportunities for Turkish businesses and provide consumers with access to affordable, quality products. This program is currently operating on an invitation-only basis, but it is expected to open to all eligible Turkish sellers in the near future.

Registered Turkish businesses with locally stocked inventory can sell directly to customers through Temu at a lower cost. This approach has been instrumental in the platform's quick growth in Turkey. Some items on Temu can be delivered as quickly as the following day, further enhancing the customer experience.

The expansion of Temu into Turkey is not a singular move. The company's regional strategy includes enhancing its presence in multiple countries, not just Turkey. This strategy aims to provide opportunities for local businesses and access to affordable, quality products for consumers worldwide.

According to data from Sensor Tower, Temu was the most downloaded shopping app in Turkey during the first quarter of 2025. This rapid growth suggests a strong market response to Temu's services. The data also indicates a significant user base for Temu in Turkey, promising a bright future for the platform in the region.

To support its growth, Temu has begun hiring staff and forming partnerships with logistics and enterprise resource planning (ERP) providers in Turkey. These strategic moves are expected to further streamline operations and improve the customer experience on the platform.

In conclusion, Temu's local-to-local approach has proven successful in Turkey, providing a boost to local businesses and enhancing the customer experience. As the platform continues to expand its operations and improve its services, it is poised to make a significant impact on the e-commerce landscape in Turkey and beyond.

Chinese e-commerce platform, Temu, introduces a local seller program in Turkey, promising swift one-day delivery.