Cherry Rewards Introduced as Fresh Loyalty Program for Casino and Resort at Virgin Hotels, Las Vegas
Vegas Vibes Amplified: Introducing Cherry Rewards at Virgin Hotels Las Vegas
SIN CITY, NV - Get ready to immerse yourself in an extraordinary casino and resort experience this March, as Virgin Hotels Las Vegas launches its groundbreaking loyalty rewards program, Cherry Rewards!
Curio Collection by Hilton's latest property will finally complete the transition of its casino operations, ensuring a top-notch integrated resort experience for guests. This innovative loyalty program sets a new benchmark for Vegas, letting members rack up points on practically every dollar spent throughout the resort's dining, pool, retail, and gaming attractions.
"We've labored tirelessly behind the scenes to create a unique offering for Las Vegas with Cherry Rewards," states Cliff Atkinson, President of Virgin Hotels Las Vegas. "This gamechanger for our casino and the market has us all aflutter, and we can't wait to kickstart this new era at Virgin Hotels Las Vegas!"
As one of the clear-cut loyalty programs in Sin City, Cherry Rewards brings a refreshing simplicity to earning points and elevating tiers swiftly. Benefits last longer, and members enjoy a wider range of rewards than ever before! Existing Momentum members will plunge headfirst into the fresh program and collect their new cards starting March 5. Participation is restricted to folks aged 21 and above. In the coming weeks, details regarding tier matching, fresh member welcome bonuses, and upcoming promotions will be unveiled.
From March 20-23, both new and returning casino members are cordially invited to an exhilarating launch weekend filled with entertainment and casino activations, such as a $50,000 slot tournament! The Cherry Rewards-registered will bask in free tournament access, with the chance to earn additional entries based on their gameplay. The top 50 players will be crowned with a collective prize of $50,000 in slot play credits, with the grand winner walking away with a stunning $25,000! On Friday, Mar. 21, punk legend Danzig will perform at The Theater, followed by the alt-rock sensations The All-American Rejects on Saturday, Mar. 22 to close a monumental weekend.
Keep an eye on Virgin Hotels Las Vegas's pages on Facebook, Instagram, and X for the latest updates!
About Virgin Hotels Las Vegas
Welcome to a vibrant off-Strip resort that attracts both travelers and locals. Virgin Hotels Las Vegas boasts 1,500 chambers and suites across three towers, a 60,000-square-foot casino and sportsbook, and a sprawling 5-acre desert oasis. The property is home to several dynamic spaces for live music, entertainment, and dining — including the renowned Nobu, ONE Steakhouse, Kassi Beach House and Beach Club experience, Pizza Forte, and more. Virgin Hotels Las Vegas consistently receives the AAA Four Diamond Award. For additional information, visit www.virginhotelslv.com.
Virgin Hotels:
Swanky yet soulful, Virgin Hotels marries heartfelt service with a personalized hotel experience inspired by the unconventional innovation of the Virgin Group. Each property combines a culinary and musical focus with design and culture, blending seamlessly with its surroundings and delivering an inviting and inclusive atmosphere for visitors and locals alike. Currently, the portfolio includes eight hotels – Virgin Hotels London-Shoreditch, Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, Virgin Hotels Edinburgh, and Virgin Hotels New York City, with Miami and Denver slated for 2027. In addition, Virgin Hotels is exploring potential hotel conversions in Boston, Los Angeles, Austin, Philadelphia, Seattle, and more communities around the globe.
- The innovative loyalty program, Cherry Rewards, is launching at Virgin Hotels Las Vegas, offering points for spending on dining, pool, retail, and casino games.
- Cliff Atkinson, President of Virgin Hotels Las Vegas, mentioned that Cherry Rewards sets a new standard as a gamechanger for the casino and the market.
- Cherry Rewards brings a simplicity to casino-and-gambling rewards programs, with lasting benefits and a broader range of rewards than ever before.
- The launch of Cherry Rewards will be celebrated with an exhilarating weekend of entertainment and casino activations, such as a $50,000 slot tournament.
- Punk legend Danzig will perform at The Theater, and alt-rock sensations The All-American Rejects will close the eventful weekend, taking place from March 20-23.
