Chamonix is advancing gradually, according to Full House's statements
Full House Resorts Streamlines Operations and Boosts Revenue at American Place and Chamonix
Full House Resorts, a leading casino operator, is focusing on cost reductions, revamped marketing initiatives, and operational efficiency improvements to enhance earnings at its casinos in Waukegan, Illinois (American Place) and Cripple Creek, Colorado (Chamonix).
At the Chamonix casino in Cripple Creek, the company aims to achieve over $4 million in annual cost savings through operational efficiencies. Lee, the CEO, mentioned improvements with the laundry contractor and outside housekeeping staffers, indicating a focus on streamlining operations. Despite elevated marketing costs, efforts to improve revenue generation are underway, with a new marketing strategy slated for Q3 2025.
The company is also deploying artificial intelligence to clean house in the marketing department at Chamonix, signifying a shift towards modern strategies.
On the other hand, American Place in Waukegan, Illinois, reported record revenue and profit performance in Q2 2025, contributing significantly to the company's overall revenue gains. Lee plans to keep the American Place workforce on the payroll, should Illinois force a shutdown of the temporary casino before the permanent one is ready.
In an effort to leverage the property's strength amid broader portfolio challenges, the temporary casino at American Place has downsized one restaurant, added a comedy club, and transformed an underperforming corner into a poker room.
Lee admits that Chamonix is not currently generating as much revenue as expected but remains optimistic, believing it will catch on with a quality product. He also believes that Chamonix is insulated from events in neighbouring states and is growing gambling revenue without cannibalizing the market.
Meanwhile, Full House is trying to relocate its Indiana license. The company has also sold Stockman's Casino in Nevada.
Midweek occupancy at Chamonix is described as "anemic", prompting discussions about reinventing Cripple Creek's image upward and attracting more high-end players. No new gambling venues are being built in Colorado, according to Lee.
In positive news, Chamonix is predicted to be cash flow-positive in July, despite the impact of a new marketing team not being felt until the third quarter. Lee joked about the company not being interested in buying Maverick or Century, two casino companies in flux.
Lastly, Chamonix has a 300-room hotel to fill, while American Place's hotel will come when the permanent casino opens in 2027.
[1] Full House Resorts' second-quarter earnings reveal a decrease in revenue and an increase in losses. [2] Lee mentioned improvements with the laundry contractor and outside housekeeping staffers at Chamonix. [3] American Place reported record revenue and profit performance in Q2 2025, contributing significantly to overall company revenue gains. [4] Lee plans to deploy artificial intelligence to clean house in the marketing department at Chamonix. [5] Underperformance at Silver Slipper in Biloxi was attributed to a cutback on "over-comped" players and the closure of its parking garage during a critical weekend due to a collapsed ramp. [6] Lee dismissed the original Chamonix management team at the end of the first quarter, incurring severance payments. [7] The temporary casino at American Place has downsized one restaurant, added a comedy club, and transformed an underperforming corner into a poker room. [8] Lee believes that the no-tax-on-tips provision will raise take-home pay and lower the pressure for salary increases. [9] Full House is trying to relocate its Indiana license. [10] Chamonix is the sole contributor to the growth in Cripple Creek, according to Lee. [11] Lee joked about the company not being interested in buying Maverick or Century, two casino companies in flux. [12] Chamonix has a 300-room hotel to fill, while American Place's hotel will come when the permanent casino opens in 2027. [13] Fanger suggests that Full House needs to reinvent Cripple Creek's image upward and attract more high-end players. [14] No new gambling venues are being built in Colorado, according to Lee. [15] Lee believes that Chamonix is insulated from events in neighboring states. [16] Midweek occupancy at Chamonix is described as "anemic". [17] Underperformance at Silver Slipper in Biloxi was attributed to a cutback on "over-comped" players and the closure of its parking garage during a critical weekend due to a collapsed ramp. [18] The growth in Cripple Creek is attributed to Chamonix, according to Lee. [19] Lee mentioned improvements with the laundry contractor and outside housekeeping staffers at Chamonix. [20] Lee believes that the no-tax-on-tips provision will raise take-home pay and lower the pressure for salary increases.
- Full House Resorts, in a bid to streamline costs and enhance revenue, has planned to deploy artificial intelligence for improved marketing techniques, specifically at Chamonix casino.
- Despite the decrease in second-quarter earnings and underperformance at Chamonix, Full House Resorts remains hopeful, as Chamonix is projected to achieve cash flow positivity in July.
- In addition to focusing on operational improvements, Full House Resorts is also exploring opportunities in diversifying its business portfolio, such as relocating its Indiana license and selling Stockman's Casino in Nevada.
