Celebrities are fond of the United Arab Emirates, as evident from their choice of tax advisers based in the UK.

In the heart of London, the luxury rental market is experiencing a significant surge. According to Beauchamp Estates, a leading estate agent in the prime Central London property market, the lettings market for high-end homes has more than doubled in size during the first half of 2025.

The combined rental income from these luxury homes reached an impressive £82.8 million, a marked increase from £32.6 million in the same period the previous year. This growth can be attributed to several factors.

An influx of wealthy individuals from America, Middle Eastern countries, and western Europe is one such factor. These individuals are seeking a temporary base in Central London while they explore more tax-friendly destinations. UK non-doms (non-domiciled individuals) are also selling their London homes and opting to rent as they prepare to relocate.

Stamp duty, a significant tax levied on property purchases, is another factor driving the trend. The high cost of stamp duty is causing some buyers to choose rental properties instead. Additionally, the supply of rental properties in Central London has decreased, further fuelling the demand and driving up prices.

One tax adviser benefiting from this movement is Oriana Morrison. Originally from Rondonia, Brazil, Oriana runs her own consultancy firm, ECNMX, based in London's West End. She specializes in advising elite performers in sport and entertainment, as well as high net worth individuals seeking a more tax-friendly environment.

Oriana estimates that a net wealth of £3m is the cut-off, above which the financial benefits make it worthwhile for the wealthy to consider relocation. Popular destinations for her clients include the US, UAE, Saudi Arabia, Monaco, and Switzerland.

Top boxers, footballers, athletes, and pop stars are among Oriana's clients. She has also advised several football clubs, including three teams that participated in the recent Fifa World Club Cup in the US.

Oriana's focus is on educating and protecting high performers through proactive tax and financial planning. She believes that the wealthy can "vote with their feet" and that the government is not realizing this.

Interestingly, 93% of the rental income in the luxury rental market in Central London is for long-term rental agreements, with only 7% coming from short-term lets. This indicates a trend towards long-term stays among the wealthy renters.

Rachel Reeves, the Chancellor of Britain, has been causing an increase in business for tax advisers like Oriana. With continued economic uncertainty and increasing tax burdens, it is expected that the wealthy will continue to move out of the UK as conditions worsen.

However, the three preferred target countries to which Oriana helps her clients relocate for a more tax-friendly environment are not mentioned in the provided search results. Despite this, the luxury rental market in Central London shows no signs of slowing down, with wealthy individuals continuing to seek temporary homes in the heart of the city.