CasinoRIX enters New Zealand with Innovate Change acquisition ahead of 2026 regulations
CasinoRIX has expanded into New Zealand by acquiring Innovate Change, a leading casino review platform. The deal comes as the country prepares to regulate online gambling in 2026. Up to 15 licences are expected to be issued under the new system.
This acquisition marks CasinoRIX's first move into the New Zealand market, where Innovate Change has built a strong reputation for independent reviews and responsible gambling resources. Innovate Change specialises in real-money casino reviews, bonus comparisons, and tailored advice for New Zealand players. Its team will remain in place, with all content now integrated into CasinoRIX's global platform.
Jessica Millis, CEO of CasinoRIX, highlighted Innovate Change's trusted position in the market. She noted that the acquisition aligns with CasinoRIX's growth strategy and strengthens its role in regulated iGaming sectors.
The company plans to expand its New Zealand coverage further. This includes detailed analysis of local licensing, payment methods, and promotional offers. Additionally, CasinoRIX will boost investment in responsible gambling education and awareness initiatives.
The deal also aims to strengthen affiliate partnerships within the region. With New Zealand's regulated market launching in 2026, CasinoRIX is positioning itself as a key player in the sector. The acquisition gives CasinoRIX an immediate presence in New Zealand's emerging online gambling market. Innovate Change's expertise and local knowledge will support the company's expansion plans. Meanwhile, the move reinforces CasinoRIX's commitment to responsible gambling and regulatory compliance.
