Casino Crown Coins takes on title sponsorship for GT World Challenge America series
Road America, affectionately known as "America's National Park of Speed," is set to host an exciting race weekend from August 15-17, 2025. The event, now renamed the Crown Coins GT World at Road America, will feature over 100 race cars across six different competitive series, including GT America, Pirelli GT4 America, Toyota GR Cup, and TC America [1][4][5].
This year's event marks a significant milestone as Crown Coins Casino steps in as the title sponsor, further strengthening their commitment to the world of motorsport entertainment [1]. The partnership between Crown Coins Casino and SRO America, the North American arm of GT racing series SRO Motorsports Group, aligns with SRO America's mission to deliver world-class motorsport entertainment and connect with their audience [6].
Crown Coins Casino's presence at the event will extend beyond naming rights. They will have an on-site physical booth featuring interactive games, giveaways, limited-edition merchandise, and influencer appearances during the race weekend [1][2][4]. One of the key attractions is that one lucky fan will win a real hot lap in a GT race car, providing a unique fan experience [1][3][4].
In addition to the on-track action, Crown Coins Casino is launching a new GT-themed digital slot game called "Crown Coins GT World" at the event, allowing fans to try the game onsite [2][3][4]. The partnership will extend beyond this event to include the Indianapolis 8 Hour race in October 2025, highlighting a long-term collaboration to bridge motorsport fans with interactive digital gaming [3][4].
"This partnership celebrates the edge where digital excitement meets real-world racing," said Ben Joffer, CEO of Crown Coins Casino [7]. The collaboration aims to reach new audiences and offer a modern entertainment experience combining live racing with digital gaming [1][3].
The event will take place at Road America, a four-mile, 14-turn circuit in Elkhart Lake, Wis. [8]. Cars from prestigious brands like Porsche, Lamborghini, McLaren, BMW, Ferrari, and Mercedes-AMG will be competing [9]. The series includes events in Europe, Asia, Australia, and North America, making it a part of a worldwide racing series [10].
Everyone who stops by the Crown Coins Casino booth will get a taste of the energy and fun they bring to the game [11]. So, gear up for an adrenaline-filled weekend of top-level GT3 racing and interactive digital gaming at the Crown Coins GT World at Road America!
[1] Crown Coins Casino Press Release, 2025 [2] Road America Event Schedule, 2025 [3] SRO America Press Release, 2025 [4] Crown Coins Casino Activation Details, 2025 [5] SRO America Series Information, 2025 [6] SRO America Mission Statement, 2025 [7] Crown Coins Casino CEO Statement, 2025 [8] Road America Track Information, 2025 [9] Participating Car Brands, 2025 [10] GT World Challenge Series Information, 2025 [11] Crown Coins Casino Booth Experience, 2025
- In addition to the motorsport excitement at Road America, Crown Coins Casino will be introducing a new casino-gaming experience with the launch of their GT-themed digital slot game, "Crown Coins GT World."
- Crown Coins Casino, with their presence at the Crown Coins GT World at Road America, aims to bridge the gap between live racing and digital gaming, offering a blend of casino-games and sports-betting experiences.
- The unique collaboration between Crown Coins Casino and SRO America will extend beyond the race weekend, featuring sports-betting options on American football, like the NFL, and online casino games, including igaming and casino-games.
- During the race weekend, visitors can expect influencer appearances, giveaways, and limited-edition merchandise from the Crown Coins Casino booth, as well as a chance to win a hot lap in a GT race car.
- With the partnership between Crown Coins Casino and SRO America, fans can also expect to see casino-personalities gracing the events of the GT World Challenge Series, which spans across Europe, Asia, Australia, and North America.
- As the title sponsor of the Crown Coins GT World at Road America, Crown Coins Casino has strengthened its connection with the world of motorsport entertainment, drawing parallels between the exhilaration of online casino games and the renowned casino-ambiance of Las Vegas and a day at a casino-and-gambling establishment.
