Cars, fashion, and culture showcased at the globe's most stylish icy raceway

In the heart of the Austrian Alps, Polestar brought its unique blend of racing culture and electric mobility to the FAT International Ice Race. The event, which took place earlier this month, was a thrilling spectacle of speed, style, and innovation.

Polestar's Electric Garage was the hub of the action, offering a futuristic experience of electric mobility. The high-tech racing simulators, bespoke racing helmet painting, and a futuristic look and feel made it a must-visit destination for race enthusiasts and tech aficionados alike.

The centerpiece of the Electric Garage was the elevated Polestar 5, a four-door Grand Tourer set to become Polestar's most powerful car. With its distinctive white and yellow coatings and specialized ice racing tyres, the Polestar 5 was a sight to behold. Excitingly, this powerful vehicle will be available to customers later this year.

Creating a venue for the event in the Austrian Alps was no easy task for Polestar's architects and designers. Dragan Pavlovic, Polestar Architect, stated that the frozen airfield in the middle of the Alps was a unique opportunity that got them thinking.

The main action of the event occurred trackside, where vehicles with heavily spiked wheels raced around the ice. The FAT International Ice Race is unlike anything you've ever seen, featuring a variety of "blink-and-you'll-miss-it" activities such as Flying Bulls, helicopter rides, and special VIP paddocks.

Polestar showcased its Arctic Circle collection at the event, a series of one-of-a-kind show cars designed for ice racing. Notable participants included Polestar Ambassador Sarah Sjöström and racing driver Thed Bjork.

The Electric Garage by Polestar was more than just a showcase. Dan Persson, Polestar's Strategic Creative Director, states that the Electric Garage is about creating a movement and making Polestar stick in people's minds. This was evident in the experiences shared by racing drivers like Shana Claessens, who reflected on the exhilarating experience of driving a Polestar 4 at Circuit Zolder, and Sergio Marques, who found a home for his Polestar in various locations, including Jokkmokk, reindeer and Northern Lights territory.

The specific designer or design team behind the Electric Garage for the FAT International Ice Race is not detailed in the provided information. However, it is clear that Polestar's unique take on racing culture and electric mobility made a lasting impression on all who attended the event.

As Polestar continues to push the boundaries of electric mobility and racing culture, we can expect to see more innovative and exciting projects in the future. Stay tuned for the Mille Miglia, a race and fashion parade, which is unlike anything you've ever seen and will take place in 2025.