Carolina Panthers ink a deal with Catawba Two Kings Casino for collaboration
The Carolina Panthers have entered into a significant multi-year partnership with the Catawba Two Kings Casino, the nearest gaming facility to Bank of America Stadium in Charlotte. This deal grants the casino advertising rights on the stadium scoreboard and entrances, providing a boost in visibility to Panthers fans across the Carolinas.
Benefits for both gamblers and fans include the opportunity to participate in in-stadium activities, where attendees aged 21 and over can win free slot credits and merchandise through promotions. Selected gamblers, particularly loyalty program members, will also receive access to a 20-person stadium luxury suite and tickets to lower-level seats for Panthers games.
The casino aims to use this partnership to promote its growing presence in the region while aligning with an NFL franchise that already has an existing deal with FanDuel for sports betting.
Advertising and promotional opportunities for the casino include marketing and promotional presence at Bank of America Stadium on game days, including prominent advertising slots on the scoreboard and entrances. The casino will also engage fans directly via interactive stadium promotions linked to casino rewards and prizes.
Located approximately 35 miles from Charlotte, the Catawba Two Kings Casino currently operates a temporary facility since 2021, with a permanent $1 billion resort under construction, expected to complete in 2027. The final product will feature 4,300 slot machines, 100 gaming tables, a 385-room hotel, multiple restaurants, and extensive amenities.
The partnership supports the casino’s marketing as it prepares to become one of North Carolina’s major tribal casinos, joining the Eastern Band of Cherokee Indians as key players in the state’s gaming market.
In summary, this partnership offers mutually beneficial exposure for Catawba Two Kings Casino through stadium advertising and promotions while delivering Panthers fans access to exclusive gaming-related perks and entertainment during games. The Panthers have a partnership with FanDuel, making it the franchise's official sports betting partner, as of March 2024.
The casino-and-gambling establishment, Catawba Two Kings Casino, intends to extend its sports-betting opportunities by aligning with the Carolina Panthers, an NFL franchise. Notably, this partnership will allow sports enthusiasts to enjoy casino-games promotions within the stadium. Moreover, the casino also plans to promote its expanding facility, featuring a range of sports-betting opportunities, to fans across North Carolina.
