Canvas Worldwide Wins 2025 Media Agency of the Year for Bold Strategies

From a scrappy startup to a global powerhouse, this agency rewrote the rules. Their data-driven creativity is reshaping brands like Genesis and Hyundai.

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2026 April 3 . 2:04 PM

1 min read

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Canvas Worldwide Wins 2025 Media Agency of the Year for Bold Strategies

Canvas Worldwide has been named 2025 Media Agency of the Year by Campaign US. The agency, known for blending performance-driven strategies with creative innovation, has delivered standout results for major brands. Its recent success includes a 13% revenue spike for Zillow and sustained growth for Kia over seven consecutive years. Canvas Worldwide began in 2015 as a joint venture between INNOCEAN and Horizon Media. The agency quickly made an impact, helping Genesis climb into America's top 10 luxury car brands within six years. Under CEO Paul Woolmington, the company adopted a mission to 'challenge the comfortable' in an evolving market.

In 2022, INNOCEAN took full ownership of Canvas Worldwide, accelerating its global expansion. The agency now operates across the US, Europe, and Asia, serving clients like Hyundai Motor Group, Kia, and Genesis. Its approach combines multicultural targeting, data-driven personalisation, and cross-regional campaigns to boost ROI and market reach. Woolmington credits the agency's growth to its resilient culture and focus on precision. By integrating media capabilities with creative solutions, Canvas Worldwide has strengthened INNOCEAN's global ambitions. Recent achievements include a 13% revenue jump for Zillow in the first quarter of their partnership.

The agency's recognition as Media Agency of the Year follows years of measurable success. Its strategies have driven growth for brands like Kia and Genesis while expanding INNOCEAN's media expertise worldwide. With a focus on innovation and performance, Canvas Worldwide continues to shape campaigns that deliver tangible results.