Bwin, a subsidiary of entertainment giant Entain, secures an official sports betting partnership with the National Football League (NFL) in Spain.
The National Football League (NFL) has made a significant move in the European market, partnering with Entain's bwin brand. This partnership marks a historic moment for Spanish sports, as bwin becomes the Official Sports Betting Partner of the NFL in Spain.
The announcement comes after the NFL formed a similar deal with Paddy Power in the UK and Ireland. The Detroit Lions have also confirmed BetMGM as their first Official Sports Betting Partner, demonstrating the growing trend of NFL teams partnering with sports betting companies.
Bwin has previously served as the NFL's official sports betting partner in Germany and Austria, and Curry Sloan, Entain's managing director for Canada, Iberia, and Latin America, considers this partnership an "exciting milestone."
Entain shares the NFL's passion for competition, entertainment, and fan engagement. This deal represents an opportunity for Entain to grow its presence in Spain, which is a key market for the company. Bwin will work closely with the NFL to promote football in Spain and engage local fans.
As part of the partnership, bwin will launch exclusive activations, special promotions, and personalized content for Spanish fans. The upcoming NFL game in Madrid, scheduled for November 16, 2025, will be a highlight of these activities. The game will be held at Real Madrid's iconic stadium, the BernabeΜu Stadium in Madrid.
Bwin will also serve as the official sports betting partner for Super Bowl LX in Spain. The first NFL game to take place in Spain will be between the Washington Commanders and the Miami Dolphins.
Brett Gosper, the NFL's head of Europe and APAC, is thrilled about the upcoming NFL game in Madrid and thanks bwin for being its partner ahead of this historic moment. The NFL's partner in Spain, besides bwin, is the Kansas City Chiefs, who plan to establish themselves in Spain along with Ireland and the United Kingdom as part of the NFL's global expansion strategy.
The partnership aims to deliver unforgettable experiences and bring Spanish fans closer to the action, focusing on safe and responsible gaming. This collaboration is set to redefine the NFL's presence in Spain and further strengthen its connection with fans across the globe.
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