Business Success Strategies at AUTOHAUS Summer Academy 2025 - Day 2 Focusing on GW Enterprise
The AUTOHAUS Summer Academy 2026, held from September 2 to 4 at the Dorint Hotel Frankfurt / Oberursel, brought together industry professionals to discuss the latest trends and strategies in the automotive sector. One of the key topics of discussion was the success of the Cupra brand.
Cupra, a spin-off of the SEAT brand, has been making waves in the market. The main reasons for its success are the focus on design and performance, which differentiate it from established vehicle brands. The brand consciously takes a provocative approach, setting itself apart from the competition.
The success of Cupra is also attributed to its existing SEAT dealer network. This established infrastructure has provided a solid foundation for Cupra's growth.
Alexander Buk, CEO of SEAT/Cupra Germany, spoke about the development of the Cupra brand, which was founded in 2018. He highlighted the brand's main pillars: "Electrifying Performance", "Stimulating Design", and "Challenger Spirit".
Jürgen Keller, board member of operations at AVAG Holding SE, shared insights into the used car business of a large trading group with 200 locations. He revealed that the ratio between new and used car sales in AVAG is approximately 1:1. If a performance drop is detected in AVAG's used car business, special used car coaches are available to help improve it.
AVAG conducts daily reporting on sales at individual locations and in individual areas to maintain a high success rate. The company focuses on selling used cars within a small radius of the individual locations to achieve a successful service business.
Belinda Erkner, CEO of the Erkner Group, presented the used car strategy of her company, which focuses on strategic residual value commissioning, active purchasing, and customer focus. The Erkner Group has significantly reduced the number of stand days through targeted measures.
The second day of the event focused on the used car business. Jürgen Stackmann, a panel participant, discussed the strategies employed by his company to maintain a successful used car business.
The event was supported by several partners, including Auto care Partner, autosecure, bezahl.de, Dataforce, Faaren, Meneks, and Porsche Consulting.
The AUTOHAUS Summer Academy 2025, a two-day event that took place on September 5, served as a precursor to this year's event. It was hosted by Imelda Labbé, Jürgen Stackmann, and AUTOHAUS editor-in-chief Ralph Meunzel.
The event was attended by approximately 145 attendees, primarily from the car dealership industry. Jan-Hendrik Hulsmann, CEO and spokesperson of Škoda Auto Germany, spoke about the success story of Škoda in Germany, focusing on the years after 2022 and investment in the BEV market.
The main customer group for Cupra is 12 years younger than that of other brands and has a 30 percent female share. This demographic focus is a key aspect of Cupra's success.
The success of Cupra and the insights shared at the AUTOHAUS Summer Academy 2026 provide valuable lessons for the automotive industry. The event serves as a platform for industry professionals to learn, network, and discuss the latest trends and strategies in the automotive sector. The AUTOHAUS Summer Academy 2027 is eagerly awaited.
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