Business success and longevity now increasingly relies on Corporate Social Responsibility (CSR) and sustainability initiatives, key factors influencing profitability and efficiency.
Galadari Brothers Embraces Sustainability for Stronger Performance
In the business world, doing good is no longer just a gesture of goodwill, but a smart strategy for success. Galadari Brothers, a leading company in the UAE, is a prime example of this shift.
Galadari Brothers' Corporate Social Responsibility (CSR) and sustainability initiatives are extensive, encompassing mangrove tree plantation, beach clean-ups, employee donation campaigns, and securing sustainability-linked and green loans. These efforts not only strengthen community ties but also build employee pride, align with national environmental goals, and reinforce long-term resilience.
The company's commitment to sustainability extends to every aspect of its operations. It influences product design, supply chains, regulation, and finance, making Galadari Brothers a trailblazer in its industry. This approach has proven beneficial, with companies that embed sustainability into their systems adapting faster to change.
The benefits of such a strategy are far-reaching. Companies are embracing CSR and sustainability programs due to their impact on customer loyalty, employee satisfaction, and overall performance. In fact, sustainability has become the second most important driver of customer loyalty after product quality. Among employees, especially millennials, nearly 40% cite a company's social impact as a major factor in their job choices.
This focus on sustainability is reflected in the UAE's broader economic and social development strategy. Various private and governmental entities in the UAE are actively engaged in CSR and sustainability projects, from planting mangrove trees and conducting beach clean-ups to supporting social campaigns during Ramadan and obtaining sustainability-linked and green loans for key projects.
Galadari Brothers' Group Head of Project Planning, Sayali Singhi, plays a crucial role in shaping the company's ESG and CSR initiatives. A CFA charter holder and a certified sustainability professional, Singhi is at the forefront of the company's sustainability drive.
The results of Galadari Brothers' commitment to sustainability are evident. Unilever, another company that has embraced sustainability, reports that its "sustainable living brands" have grown 46% faster than the rest of its portfolio and now account for 70% of turnover growth.
In the competitive job market, a company's social impact is no small detail in employee job choices. Volunteering days, community drives, and environmental initiatives give employees a sense of participation in something larger, fostering pride, retention, and motivation. Responsibility for companies is about resilience, with investments in cleaner operations, tighter supply chains, and partnerships with local communities making them less vulnerable to shocks.
Doing good is not a substitute for making money; it is one of the smartest ways to ensure money keeps coming in. Financial markets now offer sustainability-linked loans to reward companies with lower borrowing costs when they meet environmental and social targets. People notice when companies show effort in areas such as reducing plastic, supporting growers, or running recycling programs.
In conclusion, Galadari Brothers' commitment to CSR and sustainability is not just a noble endeavour, but a strategic move for long-term success. By embedding sustainability into its operations, the company is not only strengthening its ties with the community and its employees but also positioning itself for growth and resilience in an ever-changing world.
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