Business growth through collaboration can be achieved by integrators, as highlighted in the keynote speech at the 2025 CEDIA Expo/CIX event.

In the ever-evolving world of smart home technology, Chip Wade, an Atlanta native and a graduate of Georgia Tech with a degree in mechanical engineering, offers a unique approach to creating home installations. Wade, the founder of Wade Works Creative, a company that specialises in architecture, design, real estate, and production, has made a name for himself in the industry.

Wade's career path deviated from the traditional blueprint for success, as he entered the media industry. His first appearance on HGTV was in 2007 on the show Designed to Sell. He later hosted Elbow Room for four seasons from 2012-2015, showcasing innovative solutions for families looking for more space in their current homes.

Wade's three-step process for creating home installations is simple yet effective: Identify challenges and needs, brainstorm and be curious, and create a vision that excites. This approach emphasises the importance of understanding the customer's requirements and providing a solution that not only meets but exceeds their expectations.

Integrators, according to Wade, should focus on the experience that the technology provides rather than on detailed specifications. He encourages them to approach installations as a team effort, establishing relationships with designers and other home professionals to complement their expertise.

Wade also emphasises the importance of providing 3D renderings to showcase designs, allowing customers to visualise the final product before any work begins. This approach not only helps to manage expectations but also offers an opportunity to make adjustments and improvements based on the customer's feedback.

A significant portion of Wade's business comes from relationships he has built over the years. He does a lot of "vision casting" or upselling to his customers, providing them with multiple scenarios showcasing the latest in smart home technology. Challenging projects can offer integrators a chance to shine, and Wade has worked on unique projects, including a sunken art studio and a topographical wall printed on laminate.

At CEDIA Expo/CIX 2025, Wade was a keynote speaker, emphasising the importance of collaboration for integrators to build their business. Wade Works Creative currently has three employees, a testament to the success of his approach.

In conclusion, Chip Wade's three-step process for creating home installations offers a practical and customer-focused approach to the world of smart home technology. His emphasis on collaboration, relationships, and visualisation has proven to be a winning formula for his business and a valuable lesson for other integrators in the industry.

Business growth through collaboration can be achieved by integrators, as highlighted in the keynote speech at the 2025 CEDIA Expo/CIX event.