Bragg Gaming partners with Salesforce to revolutionize iGaming operations

A game-changing alliance aims to transform Bragg's workflows. How will Salesforce's tech reshape lead management and partner performance in iGaming?

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2026 March 18 . 7:01 PM

1 min read

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Bragg Gaming partners with Salesforce to revolutionize iGaming operations

Bragg Gaming Group has announced a new partnership with Salesforce to streamline its operations. The deal will focus on improving customer relationship management and boosting efficiency across the business. Company leaders say the move will help them respond faster to market demands.

The collaboration will upgrade Bragg's lead management, order processing, and compliance systems. By integrating Salesforce's platform, the company aims to gain deeper insights into partner performance and market trends. Operational metrics will also become easier to track.

Neill Whyte, Bragg's Chief Commercial Officer, highlighted the benefits of the partnership. He explained that it would speed up decision-making, improve teamwork, and increase value for partners. The company will also use Salesforce to expand its affiliate marketing programmes.

This agreement follows a wider trend in the iGaming sector. More suppliers are adopting enterprise CRM tools to refine their processes and rely on data-driven strategies.

The partnership strengthens Bragg's reputation as a forward-thinking player in the iGaming industry. Salesforce's technology will support the company's growth by enhancing efficiency and data analysis. The changes are expected to take effect across Bragg's operations in the coming months.