Boardroom Dispute over Mobile Splash Screens: Delivering Client Expectations versus Reality

In the world of mobile app development, first impressions matter. A crucial element that sets the tone for an application is the splash screen, a brief display that users encounter when opening an app. Google and Apple, two giants in the tech industry, advocate for minimalist splash screens that prioritise fast loading and an optimal user experience.

The purpose of a splash screen is twofold: to make a good first impression and to give the illusion of speedy app loading. Splash screens were initially used to reassure users that something was loading, and this function remains relevant today. However, overly branded or lengthy splash screens, which most users do not want, can be counterproductive.

Google and Apple have established guidelines for mobile app design, recommending the use of splash screens to create an impression that the app has loaded faster. These guidelines can be found on their respective platforms: iOS Launch Files (Splash Screen) Guidance for Apple and Android Splash Screen Guidance for Google.

However, there is often a conflict between these best practices and client demands. UX designers, in this scenario, should act as consultants to their clients, providing options and recommendations to stakeholders in the project. If a client insists on a marketing and branding approach, designers should draw their attention to the best practice guidelines and make a case for the user experience.

It's important to note that if a client chooses to pursue a marketing and branding approach after a recommendation, they are free to do so as long as the designer has provided the right information and made the right recommendation.

For inspiration, a great collection of mobile splash screens can be found here.

In the fast-paced world of mobile apps, users are increasingly impatient. Many app users may leave if the app takes too long to load. To prevent this, splash screens should indicate that they are loading screens to prevent user frustration. Additionally, the launch image for a splash screen should be identical to the first screen of the app and should not change between the splash screen and the first real screen.

In conclusion, while clients may prefer splash screens that focus on branding and marketing, the recommended approach for faster loading and a superior user experience is the way forward. Designers must strike a balance between client demands and best practices, acting as consultants to guide their clients towards the best possible user experience.

Boardroom Dispute over Mobile Splash Screens: Delivering Client Expectations versus Reality