Blend of Product's Design

In the world of business, the design mix is a powerful tool that helps companies create products tailored to specific target markets and compete effectively. This concept, demonstrated through the example of cars, can be applied to various products in different industries.

When it comes to cars, the market is divided into three main categories: cheap cars, luxury cars, and family cars. Each category prioritizes different aspects to cater to their unique target markets.

For family cars, function takes centre stage. These vehicles prioritise safety and size, ensuring they meet the practical needs of families. On the other hand, luxury cars focus on aesthetics to attract their wealthy target market. Despite their expensive production costs, their premium prices are acceptable due to the emphasis on both aesthetics and function.

On the affordable end of the spectrum, cheap cars prioritise production costs to offer affordable prices. However, they still consider functional and aesthetic elements to ensure their products are appealing to customers.

A well-balanced design mix can extend a product's life cycle, build a more trustworthy reputation, and help a company distinguish its offerings from competitors. By choosing the right design mix, companies can predict product demand in the market and make informed decisions about product development and marketing strategies.

The design mix consists of three key components: function, cost, and aesthetics. The function component refers to what the product can do and its reliability. A product with the right design mix can be economical and straightforward to produce and distribute.

The aesthetics component refers to how a product can attract customers through its appearance or taste, and how to distinguish it from competing products. By focusing on aesthetics, a product can build a more attractive image and create a lasting impression on potential customers.

Lastly, the cost component ensures that products are economical to produce and distribute. A product with the right design mix can be affordable without compromising on quality or functionality.

To win in competition, companies must ensure their products are not only functional and aesthetically pleasing but also cost-effective. The design mix provides a framework for businesses to create products that cater to their target markets and stand out in a competitive marketplace.

Understanding the design mix can help businesses make informed decisions about product development and marketing strategies, ultimately leading to increased sales and customer satisfaction.