Beyond The Beach: How Radisson Blu Aruba Is Rethinking Cultural Immersion For Travelers
Aruba’s tourism scene is evolving as travellers look beyond beach holidays to embrace local culture. The island, already famous for its high rate of returning visitors, is now offering more ways to connect with its heritage. Hotels and businesses are stepping up with new experiences that support artists, small businesses, and community projects.
The Radisson Blu Aruba, a luxury all-suite resort on Palm Beach, has teamed up with the Aruba Art Fair to promote local artists. Guests can now explore Art City in San Nicolas or volunteer at the island’s Donkey Sanctuary. These activities reflect a growing trend: visitors want to leave a positive mark on the places they visit.
One standout experience is at Bodegas Papiamento, a restored historic ice factory in Oranjestad. Here, rum tastings come with stories of Aruba’s past, blending heritage with the island’s native Papiamento language. Such immersive activities help preserve traditions while supporting local jobs and small businesses. Aruba’s appeal has always been strong, with over 50% of tourists returning for another visit. Known for the ‘Aruba Effect’—a lasting sense of happiness after a trip—the island is now building on that reputation. By offering deeper cultural connections, it aims to keep travellers coming back for more than just sun and sand.
The shift toward meaningful travel experiences is reshaping Aruba’s tourism. Partnerships like the one between Radisson Blu and the Aruba Art Fair give visitors new ways to engage with the island’s culture. At the same time, they help sustain local traditions and businesses for the future.
