Betsson Sweden Hires Pontus Wernbloom as Brand Representative
Title: Betsson Taps Former Soccer Star Pontus Wernbloom as Brand Ambassador, Promising Exciting New Content
In a bid to boost its presence in Sweden, the gambling and sportsbook operator Betsson has secured the services of Swedish soccer legend Pontus Wernbloom as a brand ambassador.
Wernbloom's Post-Playing Career Begins with Betsson
A renowned soccer talent with a resume boasting stints at prestigious European teams such as PAOK, CSKA Moscow, AZ Alkmaar, and IFK Göteborg, Wernbloom recently hung up his boots from competitive play. His association with Betsson indicates a dedication to continuing his support for Swedish sports, a sector that Betsson is eager to invest in. As a brand ambassador, Wernbloom will actively participate in various activations aimed at promoting soccer, sports, and Betsson's brand.
Joining the ranks of hockey star Christian "Fimpen" Eklund and tennis and padel professional Jonas Björkman, Wernbloom is another valuable addition to Betsson's ambassador roster.
Wernbloom Eager to Excel in New Role
Wernbloom celebrated his new role as Betsson's brand ambassador, likening it to his "first real job ever." He expressed hope that Betsson would grant him the same creative freedom they gave to Fimpen, who collaborated with the operator on the popular web series "Fimpens Resa". Though hesitant to reveal all his plans, Wernbloom hinted at some intriguing surprises for the soccer enthusiasts. He expressed his eagerness to move from the field to the commentator's booth, ready to discuss soccer instead of playing it.
Betsson Sees Promise in Wernbloom's Humor and Passion
Robin Olenius, Betsson's PR manager, expressed that Betsson had long sought a soccer brand ambassador with a genuine heart and a good sense of humor. Olenius believed that they found these qualities in Wernbloom, stating:
"We wanted someone who fits well with our other ambassadors and is committed to everything we do. Football is undeniably the biggest betting sport, and together with Wernbloom, we will continue to create the industry's best content."
Betsson's dedication to professional Swedish sports and sports content is evident, what with the fourth season of their popular hockey-themed web series "Fimpens Resa" garnering over 7 million views on YouTube.
Although Wernbloom's role with Betsson does not appear to extend to "Fimpens Resa," a search suggests that he is currently involved in a podcast focused on Swedish hockey, produced in collaboration with Betsson. Therefore, it is conceivable that Wernbloom may contribute to sports media or sports-related content projects with Betsson in the future.
Stay tuned for exciting updates as Pontus Wernbloom embarks on this new chapter of his career with Betsson!
- Pontus Wernbloom, the acclaimed Swedish soccer player, has joined Betsson in a new role as a brand ambassador, demonstrating his commitment to supporting Swedish sports.
- Wernbloom's first real job is with Betsson, where he hopes to receive the same creative freedom as Christian Eklund, who collaborated with Betsson on the popular web series "Fimpens Resa."
- As a brand ambassador, Wernbloom will actively participate in various activations aimed at promoting sports, soccer, and Betsson's brand.
- Betsson is eager to invest in Swedish sports and sees in Wernbloom a valuable addition to their roster, appreciating his genuine heart, good sense of humor, and passion for the game.
- Wernbloom has expressed his eagerness to move from the field to the commentator's booth, ready to discuss soccer instead of playing it.
- Joining other casino personalities like Jonas Björkman, Wernbloom will undeniably contribute to Betsson's sports and casino-games offerings, further strengthening their presence in the casino-and-gambling industry, and within the football and sports-betting sectors specifically.
