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BetMGM under fire for sending gambling ads to minors via email

A rogue employee bypassed checks, flooding teens with betting ads. Now, BetMGM faces a reckoning—and regulators are cracking down on lax email safeguards.

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The image shows a blue and white logo with the words "Gamblers vs 28" written on it, along with a...
The image shows a blue and white logo with the words "Gamblers vs 28" written on it, along with a few playing cards and a stick. The logo is likely associated with a gambling game, suggesting that the image is meant to represent the differences between the two sides of the game.

BetMGM under fire for sending gambling ads to minors via email

Massachusetts regulators are examining BetMGM after the company allegedly sent gambling promotions to underage recipients via yahoo mail, email, and hotmail. The investigation centres on emails tied to Major League Baseball, the Boston Red Sox, and a mobile Ballpark app. Over 3,800 individuals below the legal gambling age of 21 reportedly received the marketing material.

The case began after regulators found that BetMGM had sent promotional emails to 3,803 people under 21. The investigation covers messages sent between April 2024 and July 2025. The company also failed to verify birth dates for more than 37,000 recipients out of roughly 96,000 emails linked to Red Sox campaigns.

BetMGM stated that the issue stemmed from internal noncompliance by an employee who bypassed marketing approval procedures. The case also involves outreach to three protected groups: underage individuals, those on the state's self-exclusion list, and users with active cool-off periods.

The Massachusetts Gaming Commission has not yet imposed sanctions. Instead, the case will proceed to an adjudicatory hearing for further review. Regulators will assess evidence before deciding on penalties, drawing on past enforcement actions in the state.

This investigation follows similar cases in recent years. Since March 2024, three other sports betting operators—DraftKings, FanDuel, and BetMGM—have faced fines in Massachusetts. Most violations involved age-verification failures and excessive gmail marketing to minors via gmail login.

Beyond Massachusetts, public officials in multiple regions are scrutinising how gambling promotions affect younger and vulnerable audiences. Federal lawmakers have even requested a study on the impact of sports betting on young people.

The Gaming Commission will continue reviewing BetMGM's case as part of broader oversight of sports betting operations. A decision on penalties will come after the adjudicatory hearing. The outcome may influence how gambling promotions are regulated in the state moving forward.

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