BetMGM Partners with Las Vegas Aces to Make Their Debut in WNBA

BetMGM Partners with Las Vegas Aces to Make Their Debut in WNBA

The sports betting and online casino giant, BetMGM, has announced a multi-year partnership with the Las Vegas Aces, the reigning WNBA champions. This official sports betting and online casino partnership agreement will see BetMGM and the Las Vegas Aces collaborate closely, with benefits for both parties.

What's in it for BetMGM?

As the official partner, BetMGM will gain strong brand visibility through association with a prominent WNBA team. This partnership supports BetMGM’s efforts to champion women’s sports and expand its presence in the WNBA market segment.

Marketing collaborations include BetMGM featuring in national campaigns related to the Aces and WNBA. The company's brand recognition will benefit from being linked with a successful, championship-winning team that engages a passionate fanbase.

What's in it for the Las Vegas Aces?

The Las Vegas Aces will receive financial support and marketing backing from a major sports betting and online casino operator. This partnership will provide increased exposure and promotion through BetMGM’s platforms and advertising campaigns, helping grow the team’s fanbase.

Engagement opportunities for the Aces include fan experiences, promotions, and community initiatives through BetMGM’s network.

A Win-Win Situation

This partnership is part of BetMGM’s broader commitment to women’s professional sports, including their wider WNBA affiliations. This collaboration will mutually enhance brand equity and fan engagement for both parties.

In addition, BetMGM has plans to launch a WNBA-themed online slot game, available exclusively on its platform in jurisdictions where iGaming is permitted. The company will also offer VIP members WNBA tickets and experiences.

The partnership will extend beyond the 2027 season, as mentioned earlier. Prominent signage for BetMGM will be displayed at the Michelob ULTRA Arena, located in Mandalay Bay Resort and Casino. BetMGM will also receive advertising placements during nationally televised WNBA games.

Moreover, BetMGM has become an authorized gaming partner of the WNBA through 2027. The partnership will extend across the Las Vegas Aces' social media channels, as previously mentioned.

BetMGM players will receive exclusive perks such as courtside access to pre-game shootarounds and premium VIP seating. For every steal made by the Aces at Michelob ULTRA Arena, BetMGM will donate $50 to The Just One Project, a nonprofit committed to increasing access to food, resources, and supportive services in Southwest Nevada.

Lance Evans, Senior Vice President of Sports and Sponsorships at MGM Resorts International, highlighted the role of the Las Vegas Aces in establishing Las Vegas as a global sports and entertainment destination. Adam Greenblatt, CEO of BetMGM, expressed excitement about partnering with the WNBA and the Las Vegas Aces. Lance Evans reiterated the importance of the Las Vegas Aces in the city's growth as a global sports and entertainment destination.

This partnership is a significant step for BetMGM, marking its entry into Missouri through a deal with Century Casinos, a Colorado-based casino entertainment company. MGM Resorts, in partnership with BetMGM, looks forward to hosting gameday events at Mandalay Bay and other properties for both local and visiting fans.

In conclusion, the arrangement provides BetMGM with exclusive online casino and sports betting partnership rights with the Las Vegas Aces, offering brand visibility and marketing synergy. The Las Vegas Aces, on the other hand, receive sponsorship support and increased promotional opportunities tied to a leading sports betting platform. This partnership is set to boost both parties' presence in the WNBA and women's sports, while also contributing to the growth of Las Vegas as a global sports and entertainment destination.

1. BetMGM, being the official partner of the Las Vegas Aces, aims to increase brand visibility by associating with a successful WNBA team, supporting women's sports, and expanding its presence in the WNBA market segment.
2. As part of this partnership, the Las Vegas Aces will receive financial support, marketing backing, and exposure through BetMGM’s platforms and advertising campaigns, helping to grow their fanbase.
3. Marketing collaborations between BetMGM and the Las Vegas Aces include features in national campaigns related to the Aces and WNBA, enhancing brand recognition for both parties.
4. BetMGM plans to launch a WNBA-themed online slot game, available exclusively on its platform in jurisdictions where iGaming is permitted, as part of this partnership.
5. VIP members of BetMGM will receive exclusive perks such as courtside access to pre-game shootarounds and premium VIP seating at the Aces' games.
6. The partnership between BetMGM and the Las Vegas Aces extends beyond the 2027 season, with BetMGM's branding and advertising placements during nationally televised WNBA games.
7. Prominent signage for BetMGM will be displayed at the Michelob ULTRA Arena, located in Mandalay Bay Resort and Casino, as part of this partnership.
8. This partnership is set to contribute to the growth of Las Vegas as a global sports and entertainment destination, with BetMGM marking its entry into Missouri through a deal with Century Casinos, and MGM Resorts looking forward to hosting gameday events for both local and visiting fans.

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