BetMGM and Steelers extend partnership with new iGaming and fan rewards
BetMGM has extended its partnership with the Pittsburgh Steelers through the 2029 season. The deal includes new iGaming content, in-stadium promotions, and a major sweepstakes for fans. As the Official Sports Betting, Online Casino and Gaming Partner of the Steelers, BetMGM will launch Steel City Slingo, a Steelers-themed iGaming experience. Fans can also benefit from in-stadium offers—receiving casino bonuses whenever the team scores three or more touchdowns in a home game.
The partnership will continue the Decade of Black & Gold sweepstakes, now in its sixth edition. Starting on 4 January 2026, fans can enter weekly via the BetMGM app. Each opt-in earns one entry, with a bonus entry available for placing a $25+ cumulative pro football bet. The grand prize includes 10 years of lower bowl season tickets and access to the hospitality tent.
Beyond promotions, the deal covers exclusive VIP events, co-branded social media content, and year-round media integration. BetMGM will also host takeovers at Acrisure Stadium during the 2026 season, though exact home game dates remain unconfirmed as the schedule has yet to be released. The extended partnership runs until 2029, offering fans more ways to engage with the team through betting, gaming, and exclusive experiences. The sweepstakes and in-stadium promotions will provide tangible rewards tied to the Steelers' on-field performance.
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