Bet365's partnership with SIS is fortified through the introduction of their eSoccer product.
In a significant move to boost its global offering, leading online betting platform bet365 has agreed a deal with SIS, a renowned content supplier of 24/7 live betting services. Under this agreement, SIS will deliver its comprehensive eSoccer portfolio to bet365, providing increased betting opportunities for customers.
The eSoccer contests offered by SIS are a key part of its Competitive Gaming offering, which has been specifically designed for sportsbooks. This offering has proven to deliver superior margins, making it an attractive addition for operators. The contests, produced entirely in-house at SIS's UK-based secure studios, are overseen by referees who have been trained under the ESIC Gold Standards, ensuring the highest level of integrity and safety in the industry.
The eSoccer product from SIS has been awarded the Esports Integrity Commission's (ESIC) Gold Standards, the highest possible accreditation for integrity and safety in the esports industry. This accreditation, coupled with the fast-paced, highly competitive short-form eSoccer action that customers have shown a preference for, is expected to maximize engagement and margin for bet365.
The integration of SIS' complete Competitive Gaming offering is expected to continue on bet365's online platform, potentially adding as much as 10% in value to operators. With more than 150,000 events from eSoccer now available on bet365's platform, customers can look forward to a vast array of betting opportunities.
This deal marks a long-term partnership between SIS and bet365, with the addition of SIS' Competitive Gaming offering, including eSoccer contests, set to continue customer engagement with the many available betting opportunities. The integration is expected to maximize engagement and margin for bet365, further solidifying its position as a leading online betting platform.
