Berlin’s Charlottenburg-Wilmersdorf Unveils Bold New Tourism Identity

A district where grand palaces meet edgy creativity now has a brand to match. Can this reimagined identity draw visitors without losing its soul?

, and Administrator

2025 December 15 . 4:03 AM

1 min read

This is a black and white image. I can see groups of people walking. I can see few people standing. These are the dresses hanging to the hangers. I can see the shops. This looks like a bucket. These are the buildings with windows. This looks like a name board. I think this is the market. At the very right corner of the image, I can see the watermark.

Berlin’s Charlottenburg-Wilmersdorf Unveils Bold New Tourism Identity

Charlottenburg-Wilmersdorf has launched a fresh tourism brand to highlight its unique character. The new identity includes a logo, slogan, and a campaign aimed at showcasing the district’s elegance, diversity, and sustainability. Officials hope the move will strengthen the area’s appeal while balancing visitor numbers with local life.

The district’s new branding centres on the motto ‘Where history meets urban flair’, blending its rich heritage with modern lifestyle. Values like authenticity, sustainability, and joy of life form the core of the concept. A designed wall at Teufelsberg already displays the new mark, and an image video is currently being produced.

The new branding will roll out through a city-wide campaign in the coming months. It aims to attract visitors who value culture, sustainability, and local experiences. The district expects the project to boost its profile while ensuring balanced growth in tourism.