Benidorm leads Europe's stag and hen party destinations 2025

Benidorm reclaims crown as Europe's top stag and hen party hotspot in 2025

Benidorm has once again become Europe's top destination for stag and hen parties in 2025. The Spanish resort overtook rivals like Prague and Amsterdam, according to booking data from leading UK organiser Last Night of Freedom. Its mix of sunshine, affordability, and lively nightlife continues to attract large groups of British revellers. The coastal city has long been a favourite for partygoers, offering British-style bars, late-night clubs, and beach venues. Its reputation for an 'anything goes' atmosphere and all-day drinking culture sets it apart from other destinations. Matt Mavir, managing director of Last Night of Freedom, called it the ultimate stag destination, highlighting its appeal for groups seeking a high-energy getaway.

Benidorm's tourism sector plays a major role in the local economy, contributing 35% to the city's GDP in 2025. This outpaces other Spanish hotspots like Costa del Sol (28%) and Costa Brava (22%). Overnight stays have also surged, rising by 25% since before the pandemic—reaching around 12 million annually—while Costa del Sol and Costa Brava saw slower growth. The resort's infrastructure is built to handle large crowds, with hotels, transport, and venues all geared toward mass tourism. Affordability is another key factor, as the total cost of flights, accommodation, and nights out often matches prices in UK cities. This combination of value, entertainment, and reliability keeps Benidorm at the top of the list for party tourism.

Benidorm's dominance in the stag and hen market reflects its strong recovery and tailored offerings for British visitors. The city's tourism growth has created tens of thousands of jobs, reinforcing its position as one of Spain's top destinations. With guaranteed sunshine and a well-established party scene, it remains a go-to choice for groups in 2025.