Benefits of Creating a Mobile App for Travel Enterprises

In today's fast-paced world, mobile applications have become a game-changer in the travel industry. They provide an ease-of-use that significantly streamlines the customer experience, making booking travel more convenient than ever before.

Technology is continually growing in the travel industry, with mobile apps gaining popularity. According to Travelport's 2018 Digital Traveller Survey, 61% of travellers have booked their flight tickets using a mobile app within the past year. This trend is not slowing down, with 63% of travellers using apps to search and book flights.

Mobile applications offer customers the ability to investigate pricing and time allocation options before making a purchase. They show a list of flights along with arrival and departure times, allowing customers to choose their trip start and end dates. This level of control empowers customers to make informed decisions about their travel plans.

But mobile applications offer more than just booking capabilities. They can send reminder messages to customers, such as flight ticket confirmations, helping to reduce stress and ensure a smooth travel experience. Moreover, they can also improve the customer experience and change the outlook of a business in customers' minds.

Social media integration is another key feature of mobile applications. They are often integrated with social media platforms, allowing users to share their experiences. On average, leisure travellers used at least 7-8 apps throughout their searching, booking, and in-destination travel experience. This integration not only enhances user engagement but also serves as a powerful word-of-mouth marketing tool, helping to spread positive messages about a mobile application.

Auto-generated social media messages can be sent at the end of the booking process, providing free advertising. Companies like Air Europa Express have improved their mobile applications by implementing digital solutions for operational efficiency. Travel management platforms like Lanes & Planes have enhanced their apps to simplify flight, hotel, and car rental bookings for business travelers, making the booking process easier and faster.

Data gathered from mobile applications can be used for marketing and targeting efforts. Mobile apps can serve as effective data gathering tools, helping businesses focus advertising budgets on potential customers. If a consumer does not complete a purchase, their data can still be used in marketing efforts, providing valuable insights into consumer behaviour.

Moreover, mobile applications can help streamline the customer process, making it easier for customers to book travel from their favourite travel business. Today, it is easier for customers to book flights within minutes using mobile apps provided by travel businesses.

In conclusion, mobile applications are revolutionising the travel industry by providing a seamless, convenient, and efficient customer experience. They are not just tools for booking travel; they are powerful marketing tools, data gathering tools, and customer engagement tools. As technology continues to evolve, we can expect to see even more innovative features and improvements in mobile applications in the travel industry.