Awards for the prestigious 2021 Black Pencil, presented by D&AD, granted to three innovative campaigns centered around advocacy.
The D&AD Black Pencil award, a prestigious accolade in the advertising industry, has been bestowed upon McCann New York for their work on the "#Womb Stories" campaign, but not for their collaboration with Mastercard, "True Name".
The "#Womb Stories" campaign, created for Essity-owned brand Libresse, tells stories of "people with wombs" experiencing parenthood. The campaign has been recognised for its contribution to important social issues, including the Black Lives Matter movement. However, it is not explicitly stated in available search results when the campaign received the Black Pencil award.
Meanwhile, the "True Name" collaboration supports the rights of transgender people and allows them to use their chosen names on credit cards. McCann New York's win for this project was not for experiential and community, but for art direction and film. The animations by women from around the world featured in the "#Womb Stories" campaign are not involved in the "True Name" collaboration.
It is worth noting that the D&AD Black Pencil award is not considered one of the most pursued accolades in the industry, contrary to popular belief. The D&AD award show's top honor, the Black Pencil, was not given to McCann New York for either of their projects.
The D&AD award show, which recognises creative excellence in advertising and design, is a highly respected platform in the industry. The winners of the Black Pencil, including those for campaigns on transgender identities and the Black Lives Matter movement, have made significant contributions to society.
In conclusion, while McCann New York has received recognition for their work, it is important to clarify that their wins were for separate projects. The D&AD Black Pencil award was given for the "#Womb Stories" campaign addressing important social issues, not for the "True Name" collaboration with Mastercard.
