Athletes Usain Bolt and Abby Wambach Compete in a Tribute by Gatorade to Its Iconic Jordan-Hamm Commercial
In a move to excite sports fans and enthusiasts, Gatorade has launched a new advertisement on Monday. The ad, titled "I Can Do Better," was created in collaboration with TBWA\Chiat\Day Los Angeles and production company MJZ (Morton/Jankel/Zander).
The new 30-second spot continues the enduring battle of the sexes theme that was first introduced in Gatorade's 1997 advertisement featuring Michael Jordan and Mia Hamm. This time around, the advertisement showcases a competitive spirit that has influenced professional sports since its inception.
The new advertisement features retired athletes Abby Wambach, a female FIFA Women's World Cup champion, and Usain Bolt, an Olympic track icon. However, the ad does not specify which athletes are featured in the competition.
The competitions in the advertisement are designed to test the athletes' mettle, as they compete against each other. The nature of the competitions remains unclear, but the advertisement aims to showcase the competitive spirit that has made Gatorade an iconic brand in the world of sports.
The new advertisement is part of Gatorade's ongoing marketing strategy and was launched in preparation for the 2021 NCAA March Madness. With the advertisement, Gatorade aims to inspire athletes and fans alike to push themselves to new heights and to never give up, no matter the competition.
As of 2021, the new Gatorade advertisement titled "I Can Do Better" has been launched. The advertisement continues the competitive spirit established in Gatorade's 1997 advertisement and is sure to be a hit with sports fans everywhere.
