Assessing the Effectiveness of Your Present Marketing Approach for Authors

Ashlee McNicol, a Pacific Northwest resident and a prolific author known for facilitating community involvement through teaching, is currently evaluating their marketing strategy. The author, who has made a name for themselves in the literary world with their Young Adult fantasy series "The Secrets of Ghastillanda" and non-fiction books on marketing, is considering the performance, future prospects, and potential for development as a marketer.

The author's marketing strategy has proven to be a game-changer, significantly revamping their approach and revolutionising their social media presence. This transformation was particularly evident in the marketing stunts for their novel "The Unforgiving Truths." These stunts included a book summary, the launch of a YouTube channel, a t-shirt opportunity, email signups for a free short story, a vote for a name, the beginning of a puzzle, a media launch, blog posts from the main character's perspective, special giveaway events, the release of the map of the setting, a week-long blog tour launch, and eleven facts about the novel.

However, the author acknowledges that maintaining both writing and social media management can be challenging for authors with no business background. To address this, they are seeking guidance and mentorship, wanting someone to walk them through the process step by step, provide constructive criticism, share ideas, act as a mentor, and magically create more time in the day.

For authors looking for professional help, there are several potential areas of assistance. These include marketing campaign and strategy development, social media management, consultation services, media review, marketing analysis of preferred genres, marketing brainstorming sessions, consultation on blogging ideas, detailed reviews of current operations, and helpful tips.

In addition to "The Secrets of Ghastillanda," McNicol is also working on "The Wayward Crown," another Young Adult fantasy series. With their extensive experience in marketing and a keen understanding of the literary landscape, McNicol's guidance could prove invaluable to aspiring authors seeking to refine their marketing strategies and take their careers to the next level.