Artificial Intelligence set to enhance television experience, bringing it to a new level of intelligence
Samsung is set to introduce a new era in television and smart monitor technology with the integration of Microsoft's Copilot AI in its 2025 lineup. This conversational AI assistant will offer voice command capabilities and interactive features, potentially transforming the TV viewing experience.
Currently available on Samsung TVs and Windows, Office apps, and Bing search, Copilot is a sophisticated AI developed by Microsoft. The AI uses a large language model (LLM) to facilitate more conversational and interactive experiences. In 2025, it will have a visual presence on Samsung's screens, appearing as an animated bouncing beige blob with facial expressions and lip-syncing.
Copilot can display visual cards with movie details, ratings, weather updates, or images to complement its speech. It can handle complex questions and provide meaningful answers, such as reminding a user of the plot of a movie without spoiling subsequent installments. If users sign in with their account, Copilot can remember past conversations and adjust recommendations over time, making the viewing experience more personalised.
The integration of Copilot in TVs could potentially revolutionise the TV viewing experience, making them more advanced and intelligent. It could also make them more interactive, potentially closing the gap between smart TV ownership and usage of advanced features. According to recent statistics, while 83% of U.S. households own a smart TV, only 20% claim to use the assistant features. The introduction of Copilot could change this trend.
The rollout of Copilot in TVs could lead to other companies, such as Google, adopting similar technology. Globally, smart TV penetration has surpassed 54% of households, with projections of exceeding 1.1 billion households by 2026. The global smart TV market, valued at around $226 billion in 2024, is projected to grow to as high as $745.5 billion by 2034.
With Copilot, users can ask for movie suggestions, spoiler-free recaps, and general questions while watching TV. They can also control their TV with simple voice commands, making the viewing experience more convenient. The integration will be available on Samsung's premium 2025 lineup of Neo QLEDs, OLEDs, Micro RGB, and the art-friendly Frame models, as well as the M7, M8, and M9 smart monitors.
In conclusion, the integration of Copilot in Samsung's 2025 lineup of TVs and smart monitors marks a significant step forward in the evolution of smart TVs. If the trend of integrating conversational AI in TVs continues, today's "smart TVs" might be considered outdated compared to future models.
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