Art Event: "Artificial Intelligence Search is the Current Reality"

nextMedia.Hamburg, an initiative of the city of Hamburg and part of the Hamburg Kreativ Gesellschaft, is at the forefront of driving innovation and knowledge transfer in the media and digital industry. Based in the city, it promotes collaborative efforts between various industry actors through various programs, events, and content.

The nextMedia Festival, held on June 18 and 19, 2025, at the "Space" - a co-working space for media professionals located seven floors above the Sandtorkai in Hamburg's Speicherstadt - discussed the most pressing issues in the media and digital industry, including AI, influencer marketing, and the art of quitting.

Paul Elvers, Head of AI at the Funke Mediengruppe, discussed how media companies are keeping up with the times in the field of artificial intelligence. According to Elvers, traffic is decreasing due to AI search engines, but organic and high-quality content remains important.

The AIM Leaders Conference, a focus of nextMedia.Hamburg, explores how AI is transforming the media world. The first AIM Leaders Conference in Hamburg is scheduled to take place in November, but the person representing remains unclear at this time.

Another focus of nextMedia.Hamburg is Cross Innovation, which aims to shape innovation together. Marina Schakarian, digital strategist and coach, recommended strategic stopping of projects for the success of companies.

The dynamic development of the Hamburg media landscape is due in part to nextMedia.Hamburg's efforts. The organisation aims to expand Hamburg's leading position as a media and digital location and lead the industry into a digital future.

In addition, a "House of the Digital World" is planned in Hamburg's city center, aiming to make the digital future accessible and tangible for everyone.

The advertising industry is predicted to generate more advertising revenue through collaborations with social creators than through classic media in 2025.

Finally, nextMedia.Hamburg provides answers to vacancies in the Hamburg media landscape through its initiatives, ensuring the continued growth and success of the media and digital industry in the city.