Appointment of Ex-Orange Director as Head of additiv's Asia Pacific Division

Additiv, a leading SaaS and embedded finance provider to the wealth management industry, has announced the appointment of Pieter Zylstra as the General Manager of its Asia Pacific (APAC) division. The change will take effect from November 22.

Pieter Zylstra, who joined Additiv last year to head their strategic sales, has been leading sales at Additiv in the APAC region. With over 25 years of experience in leadership positions globally and 15 years in the APAC market, Zylstra is ideally positioned to drive Additiv's regional ambitions in APAC.

Zylstra's appointment comes at a time when Additiv's position in the APAC market has significantly increased due to reorganization efforts. He aims to grow Additiv's business in APAC further, taking it to the next level over the coming years.

Prior to joining Additiv, Zylstra was a director of Professional Services for Orange Business Services. He has a deep understanding of the fast-developing digital wealth market and local business requirements in APAC.

Kevin Hardy, the current APAC General Manager of Additiv, is moving to take on the role of Head of Singapore and Southeast Asia at State Street. Hardy has contributed significantly to the rapid growth of Additiv's APAC division over the last year.

Michael Stemmle, the CEO and Founder of Additiv, expressed his confidence in Zylstra's leadership, stating, "Pieter's extensive experience and understanding of the APAC market make him the perfect choice to drive our growth in this region."

In his new role, Zylstra will be taking over from Hardy and is looking forward to building upon the work done to reorganize Additiv's business in the APAC region. Under his leadership, Additiv is set to continue its growth trajectory in the APAC market, leading the embedded wealth conversation in the region.

[Image: A photo by Kelvin Zyteng via Unsplash]

As Additiv continues to expand its presence in the APAC market, the company remains committed to providing innovative solutions to wealth management firms in the region. With Zylstra at the helm, Additiv is poised to make a significant impact in the APAC market in the coming years.