Anticipated Hikes in Camera Prices: Three Companies on the Verge of Pricing Adjustments Next Month
In the ever-evolving landscape of the photography industry, Canon, Fujifilm, Nikon, and other major camera brands are planning or have announced second price increases for camera products in the US, effective late August or September 1, 2025, due to increased tariff rates.
Nikon confirmed a second price hike effective September 1, 2025. This follows a previous increase in June 2025, when tariff rates in Japan rose to 15% and Thailand's rates increased to 19%. Nikon's statement emphasized their effort to minimize the impact on customers but acknowledged the necessity of price adjustments.
Fujifilm confirmed a second price increase effective August 30, 2025, just 30 days after a previous increase on August 1. The company cited ongoing global market challenges and tariff-induced costs as reasons for this decision.
Other brands like Sony, Canon, Sigma, and Leica have also implemented or announced US price increases in response to tariffs. However, the details and timing for Canon’s second increase are not as explicit in available sources.
The increased tariffs are part of ongoing changes in US trade policy that have raised costs for imported camera and lens components, particularly from countries like Japan, Thailand, and China (though China’s tariffs have been temporarily paused at 30%). This has led manufacturers to adjust US-list prices multiple times within 2025.
While the brands have not confirmed nor commented on the rumors of a price increase directly, Hillary K. Grigonis, a licensed drone pilot and a former Nikon shooter, currently a Fujifilm user, but has tested a wide range of cameras and lenses across multiple brands, leads the US coverage for Digital Camera World and has more than a decade of experience writing about cameras and technology.
It's important to note that Panasonic has adjusted the price of a compact camera but has not yet adjusted list prices for mirrorless cameras in the US.
As the industry continues to navigate these changes, OM System is continuing to monitor the tariff situation closely.
[1] Canon Estimates Tariff Increase Costs Between 15 and 16 Billion Yen [2] Fujifilm Anticipates a Tariff Cost of Six Billion Yen [3] Nikon Projects Declining Profits Despite Strong Sales Numbers [4] Sigma Indicates No Further Price Increase [5] Sony, Leica, and Sigma Among Imaging Companies Increasing Prices
- The journalist Hillary K. Grigonis, an expert in cameras and technology, is monitoring the ongoing price increases in the photography industry.
- Despite strong sales numbers, Nikon projects a decline in profits due to increased tariff costs, anticipating a loss of 15-16 billion yen.
- Fujifilm, on the other hand, projects a tariff cost of six billion yen, and has already implemented two price increases in 2025.
- Among the brands, Sigma has indicated no further price increase but others like Sony, Leica, Canon, and Sigma have followed suit in increasing prices due to tariffs.
- Panasonic has adjusted the price of its compact cameras but not yet its mirrorless cameras in the US.
- The ongoing trade policy changes have led to multiple price adjustments within 2025, affecting camera and lens components imported primarily from Japan, Thailand, and China.
- In the face of these changes, OM System is closely monitoring the tariff situation.
- With increased costs affecting a variety of industries, including photography, entertainment, lifestyle, education-and-self-development, sports, casino-and-gambling, and technology, the landscape of product pricing continues to evolve.
