Amway's Nutrilite Brand Achieves Trust in National Football League: Significant Leap in Secure Nutritional Practices
Amway India, a leading FMCG Direct Selling company, has achieved a significant milestone as its flagship brand, Nutrilite, has received trusted recognition from the National Forensic Sciences University (NFSU) under its Trusted Certification Program.
The recognition was granted by the Centre of Excellence - National Supplement Testing for Sportspersons (CoE-NSTS) at NFSU, Gujarat. Five key products - Nutrilite All Plant Protein, Nutrilite Cal Mag D Plus K2, Nutrilite Glucosamine HCL with Boswellia, Nutrilite Salmon Omega 3 Softgels, and Nutrilite Daily Plus - have been certified compliant with international standards set by the World Anti-Doping Agency (WADA).
This certification reinforces Amway's commitment to offering high-quality, safe, and scientifically backed nutrition products. The group of scientists, engineers, and technicians responsible for researching and developing Amway India products, known as the Research & Development (R&D) team, have ensured that these products are independently verified for unsafe substances, ensuring the integrity of sports nutrition.
The CoE-NSTS, a government-recognized facility for testing sports nutrition supplements, conducts advanced analytical and batch-wise testing against WADA-prohibited substances. The certified products now carry the "NFSU-NSTS Trusted" mark on their packaging, an independent mark of assurance, trust, and transparency.
Globally, Amway is a 65+ years old, US$ $7.4 billion, manufacturer and direct seller of quality consumer goods. Amway India, wholly owned by Amway Corporation (Alticor Global Holdings Inc), USA, the world's #1 direct-selling company, offers a range of products across categories like Nutrition, Beauty, Personal Care, Home Care, and Consumer durables.
Amway India sells close to 140 daily-use products, and Nutrilite, a brand by Amway, is the world's No. 1 selling vitamins and dietary supplements brand. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India.
Rajneesh Chopra, Managing Director of Amway India, commented on the milestone, emphasizing Amway's dedication to quality, safety, and transparency in its products. "We are committed to offering trusted nutrition products, and this recognition further reinforces our long-standing commitment," he said.
Amway's first manufacturing facility in India, located at Nilakotai in the Dindigul district of Tamil Nadu, has won the prestigious LEED Gold Certification. The company also offers a range of beauty & skincare products under Artistry Skin NutritionTM, which is a blend of Artistry skin science and Nutrilite expertise, infused with Nutrilite ingredients.
The GlobalData ranks Amway in its Global 100 lists, reflecting the company's global recognition and success. With more than 800 scientists, engineers, and technical professionals for global, regional, and local product research and development, Amway continues to push the boundaries of innovation in the consumer goods industry.
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