American Express introduces a new purchase system through tweets

American Express has launched a new service that allows customers to purchase goods online at discounted rates, combining the power of Twitter's platform with the company's assets to bring value to cardmembers and merchants.

The service, known as 'Amex Sync', is similar to a scheme launched by American Express last year, which issued discounts for use in store. Customers can now take advantage of these discounts when shopping online.

To use the service, customers must first register their Twitter account with American Express. Once registered, they can purchase products from a variety of retailers, including Amazon's Kindle and Sony's Xbox 360 console.

The process is simple. Customers must tweet a designated hashtag, which will be published on American Express's official Twitter account. After tweeting the hashtag, they will receive a confirmation tweet from American Express. To complete the transaction, customers must reply to the confirmation tweet.

The products will be delivered within two days after the transaction is completed. The name of the American Express hashtag campaign that enables customers to buy products online with discounts is not explicitly stated in the provided search results.

Other social commerce initiatives include an offer from Amazon.com, which gives customers a $5 discount if they share the name of who was "at the top of their holiday gift list" on Facebook.

American Express is leveraging its unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce. The service is only available for online purchases.

Leslie Berland, senior vice president of digital partnerships and development at American Express, stated that the initial success of Amex Sync for offers demonstrates the power of combining American Express's assets with Twitter's platform to bring value to cardmembers and merchants. The purpose of these social commerce schemes is to use customers' own social networks to raise awareness of offers and discounts.

By using social media to promote discounts and offers, American Express is making shopping more convenient and affordable for its customers. The company's new service is a testament to its commitment to innovation and customer satisfaction.