Amazon Ex-Executive joins Wavemaker as Investment and Activation Head

Vinny Rinaldi has joined GroupM's Wavemaker as the executive director, head of investment and activation. This move marks a significant shift in the usual agency-to-Amazon talent migration pattern, as Rinaldi leaves Amazon to take up a key role in the media agency.

Rinaldi's appointment comes after he worked at dentsu before his position at Wavemaker. Matt Sweeney, GroupM U.S. chief investment officer, has emphasized the importance of Rinaldi's skills for investment leadership at Wavemaker.

Sweeney stated that Rinaldi has an incredibly broad perspective, a deep understanding of data activation, commerce, and cross-screen measurement - skills that he considers critical for investment leadership today. He also highlighted Rinaldi's valuable client experience and his expertise in cross-screen measurement as key assets for Wavemaker.

In his new role, Rinaldi will be responsible for delivering a unified perspective across channels and clients at Wavemaker. He will also be tasked with delivering a strategic vision that drives investment value and outcomes for the company.

With Rinaldi's appointment, Wavemaker aims to drive vision, investment value, and outcomes for the company. Sweeney believes that Rinaldi's skills are crucial for investment leadership today, and his hiring is part of a continuing trend of investment-related hires at media agencies.

Amazon is no longer the employer of Vinny Rinaldi, as he has joined GroupM's Wavemaker. The hiring of Rinaldi from Amazon by Wavemaker signifies a shift in the usual agency-to-Amazon talent migration pattern. This move is expected to bring a fresh perspective to Wavemaker's investment and activation strategies.

As Rinaldi settles into his new role, he is expected to make a significant impact on Wavemaker's investment and activation strategies. His broad perspective, combined with his expertise in data activation, commerce, and cross-screen measurement, will undoubtedly contribute to Wavemaker's success in the competitive media landscape.