AI Service Provider DAVID Offers Charitable Organizations Complimentary Use of AI Advertisement Evaluation Tool

September 2, 2025, marks the launch of International Charity Day, an initiative by creative data provider DAIVID. This annual event recognises the work of charitable organisations and encourages support for humanitarian efforts worldwide.

As part of this initiative, DAIVID is offering non-profit organisations and agencies free access to its advanced AI-powered creative testing solution, the Creative Data Feed. This solution is typically used by global brands and agencies such as Nike, Snapchat, and WPP.

To participate, charities must be registered in the UK or US. However, International Charity Day does not specify any geographical restrictions for participating charities. International non-governmental organisations (NGOs) that register before September 5, 2025, will gain free access from September 2, 2025, to DAIVID’s AI solution for testing the effectiveness of their advertising campaigns.

The Creative Data Feed provides a wealth of metrics, including a prediction of the percentage of people likely to feel a deep emotional connection to the content, a second-by-second breakdown of the emotions an ad will generate, predicted percentages of people likely to recall the charity, share the content, recommend the charity, or make a donation, a breakdown of the attention captured by ads during the critical first and last seconds, and an overall effectiveness score out of 10.

DAIVID's CEO and founder, Ian Forrester, states that the initiative aims to give non-profits the same tools that major global brands use, helping them create campaigns that connect with hearts and inspire action. Tom Saunter, global head of new solutions at WPP, adds that DAIVID's emotional data can be a strong predictor of actual media performance.

Charities can register their interest for International Charity Day by contacting DAIVID with a link to their video by September 5. Once registered, charities will receive access to DAIVID's insights dashboard and a walkthrough video explaining the results. The offer for International Charity Day is limited to one video per charity.

The Creative Data Feed is a human-trained, AI-powered tool that can be integrated into any ad platform. It measures the impact of ads on audiences, providing data-driven insights into attention, emotions, brand impact, and overall effectiveness. DAIVID's AI models are trained by combining facial coding, eye tracking, survey data, computer vision, and computer listening APIs.

The aim of the initiative is to help charities maximise the impact of their campaigns, ensuring their messages resonate deeply with audiences and drive meaningful change. By leveraging the power of AI, International Charity Day promises to level the playing field for non-profits, enabling them to create compelling, effective, and impactful advertising campaigns.

AI Service Provider DAVID Offers Charitable Organizations Complimentary Use of AI Advertisement Evaluation Tool