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Emily, a writer at KOTA, a creative digital agency based in Clerkenwell London, has published an informative article on the blog section of their website. The article, titled "Crafting Better Briefs," was published on July 14th, 2025, and is now available for reading.
In the article, Emily discusses the importance of creating effective briefs to avoid miscommunication headaches, scope creep, expectation misalignment, and brand inconsistency. She shares valuable insights on how to structure a brief, what information to include, and how to ensure that the brief is clear and concise.
One of the projects that KOTA has completed, which is mentioned in the article, is the design for Incentive Games' new website. The project involved creating a web design and development project that was completed in 2025. Although no related projects are specifically mentioned in this paragraph, KOTA has previously completed the cinematic web experience project for a Hollywood powerhouse.
KOTA specializes in Creative Web Design, Web Development, Branding, and Digital Marketing. The article is related to other thought-provoking pieces on their blog, such as "AI's a tool, not the talent: How we use it at KOTA," "How can brands stay authentic in an AI-driven world?," and "10 creative websites to inspire your next design (2025 update)."
If you are interested in learning more about crafting better briefs or are looking for a creative digital agency to help with your web design and development needs, you can find the article on the blog section of the KOTA website. The agency can also be contacted at hello@our website.co.uk. The article can be shared on LinkedIn, Facebook, or X.
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