AI-Powered Advertising Expansion: Debut of Amazon's Ad Studio and Audio Generator for Advertisers

Amazon Ads has unveiled two innovative AI-driven tools, the AI Creative Studio and Audio Generator, aimed at helping brands of all sizes create engaging content while simplifying ad creation and scaling reach.

The AI Creative Studio, accessible through the Amazon Ads platform, serves as a single platform for advertisers to conceptualize, create, and refresh ad content in various formats. It streamlines the ad-building process, enabling advertisers to generate innovative campaigns that reach customers at different stages of the marketing funnel.

Brands can utilise the AI Creative Studio to research, generate, refine, and publish high-quality ad creatives based on product shots, product pages, or existing ad content. This tool is designed to break creative barriers and expand opportunities for advertisers across various media types, including images, video, and audio.

Meanwhile, Audio Generator, available through Amazon DSP, expands Amazon Ads' suite of AI-powered creative tools. Advertisers can use Audio Generator to create 30-second interactive audio ads in minutes. The tool automatically generates a voiceover script for the product listed on Amazon and includes interactive elements, such as "Alexa, add to cart."

Audio ads created with Audio Generator can complement display, video, and sponsored ad campaigns, providing brands with a versatile and engaging advertising solution. Advertisers can choose the voice, tone, and background music for their audio ads, offering personalised options to suit their brand identity.

According to Amazon Ads, brands that used Image Generator between October 2023 and June 2024 experienced nearly 5% more sales per advertiser. The AI Gallery, a content hub featuring recreatable ad formats and designs for inspiration, is also available for advertisers seeking inspiration.

More features for Audio Generator are expected to roll out in the future, promising even more opportunities for advertisers to leverage the power of AI in their advertising strategies. For more information about AI Creative Studio, advertisers can visit the Amazon Ads website.

Robert Mogensen, a leader who previously worked at Amazon Ads and is responsible for the expansion and scaling of the area, may have been involved in the development of these initiatives at Amazon Ads. However, specific founders or responsible individuals for the development of the AI Creative Studio and Audio Generator from Amazon Ads are not mentioned in the provided search results.

These new tools from Amazon Ads offer exciting possibilities for advertisers looking to streamline their creative processes, generate engaging content, and drive sales.

AI-Powered Advertising Expansion: Debut of Amazon's Ad Studio and Audio Generator for Advertisers