AI-based organization, OpenAI, searching for Content Strategist as SEO adapts to AI revolution
Google maintains a commanding market position with a 41.9% traffic share, growing by 1.4% monthly, despite the emergence of AI platforms. However, the landscape is changing, and one of the key players in this space, OpenAI, has posted a content strategist position for their flagship product, ChatGPT.com.
The role requires a candidate with strong SEO and growth instincts, capable of understanding how content drives traffic and optimizes for visibility and conversion. The salary range for this position places it among senior technology marketing positions, offering an annual compensation between $310,000 and $393,000.
The content strategist will be responsible for creating high-impact content that resonates with a global audience of both businesses and consumers. They will also align the content strategy with growth, acquisition, and product goals.
The position requires developing voice and tone guidelines for ChatGPT.com content, as well as building scalable content framework and editorial calendar systems common in search optimization workflows. Candidates are expected to have 6-10 years of experience in content strategy, copywriting, or growth marketing.
Moreover, the successful candidate will need to interpret data, run content experiments, and iterate quickly. They will also need to stay abreast of the latest developments in the AI search industry, as evidenced by the recent releases such as Screaming Frog's semantic similarity analysis, Brainlabs' "Navigating the New Era of AI Search" study, and ChatGPT's ret-rr-skysight-v3 reranking system.
Recent research from Semrush reveals that AI search visitors are worth 4.4 times more than traditional organic search visitors. However, no specific group of marketing experts forming a Generative-Engine-Optimization framework to address AI's impact on traditional search optimization was identified in the search results.
On the other hand, an SEO expert challenged AI search disruption claims, while another unveiled Google AI Mode patent details on May 26, 2025.
The job posting emphasizes the need for a candidate who can manage content strategy on ChatGPT.com, with experience working with both business and consumer audiences. The position offers an exciting opportunity to be at the forefront of the AI search revolution.
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